Can CATL power the future?
Providing it can avoid the perils of geopolitics, Chinese electric vehicle battery maker CATL has all the ingredients necessary to become a world-beating multinational, says IMD Professor of Innovation and Strategy Mark...
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Mark J. Greeven
Mark Greeven is Professor of Management Innovation and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across Asia and is a founding member of the Business Ecosystem Alliance. He is ranked on the 2023 Thinkers50 list of global management thinkers.
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Four steps to building a future-ready organization
April 14, 2023 • by Mark J. Greeven, Howard H. Yu in Future readiness • 6 min read
Being future-ready is a source of competitive advantage in turbulent times. Professors Howard Yu and Mark Greeven explain how Xiaomi and others not only survive, but thrive through uncertainty....
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