How China’s retail revolution puts consumers’ needs at the center
China’s retail revolution draws on convenience and technology to fulfil customer needs in innovative ways....
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Mark J. Greeven
Mark Greeven is Professor of Management Innovation and Strategy and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across China and is a founding member of the Business Ecosystem Alliance. He is ranked on the 2023 Thinkers50 list of global management thinkers.
Latest publications
China’s leveraging of technology to reinvent retail can serve as inspiration for other Asian markets
By putting the consumer’s needs at the center, China’s retail companies have rethought the value chain and reinvent the retail model, delivering a greater and more relevant retail experience to consumers, argued...
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Grow an ecosystem to cut complexity and boost your business
The level of complexity and uncertainty in today’s global economy, and even within our own organizations, can feel overwhelming. Learning to create and orchestrate ecosystems can help, says Mark Greeven....