Mark Greeven is Professor of Management Innovation at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program, and the Future-Ready Enterprise program, which is jointly offered with MIT. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is a founding member of the Business Ecosystem Alliance. He is ranked on the Thinkers50 list of global management thinkers (2025, 2023).
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IMD research places world leader Nike ahead of local rivals, but its podium position is under threat as local sentiment and quality products build a growing loyalty for national apparel brands....
IMD research reveals the top four key attributes of successful companies in the Chinese pharma sector, including their global and local strategies as well as their acquisitions and investment in local companies,...
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