3 critical actions for when the AI bubble bursts
When the AI bubble bursts, your board will ask whether to cut AI initiatives. What will your response be?...
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
November 11, 2025 • by José Parra Moyano in Artificial Intelligence • 6 min read
When the AI bubble bursts, your board will ask whether to cut AI initiatives. What will your response be?...
November 5, 2025 • by Jad Mouawad, José Parra Moyano in Artificial Intelligence • 9 min read
AI is power hungry but, used wisely, its benefits could outweigh the costs. Business leaders will play a key role in determining whether innovation and sustainability can advance together....
September 12, 2025 • by José Parra Moyano in Artificial Intelligence • 6 min read
OpenAI’s research shows AI hallucination is unavoidable. Leaders must adapt strategies, using limits as opportunities for innovation and resilience....
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