Baufritz-2

Sustainability

Building Better: How Baufritz is shaping the future of construction, one home at a time

December 12, 2025 • by Julia Binder, Manuel Braun in Sustainability • 13 min read

Fritz-Kramer, the fourth-generation CEO of the 125-year-old family firm, is on a mission to change how Europe builds and lives more sustainably. ...

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Adopt an entrepreneurial mindset to take responsibility and capture the opportunities presented by the climate emergency

October 26, 2021 • by Julia Binder, Knut Haanaes, Anette Mikes, Natalia Olynec, Peter Tufano in Sustainability • 8 min read

Professors from IMD and Oxford Saïd Business School explore the opportunities and risks presented to executives as they transform their businesses on the road to decarbonization....

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