Purposeful-not-performative-21

Sustainability

Purposeful, not performative: How Breitling intends to lead with sustainability

6 hours ago • by Stéphane J. G. Girod, Renaud Falgas in Sustainability • 7 min read

As the luxury sector faces a shrinking consumer base and rising ESG skepticism, Breitling is redefining sustainability as a source of strategic value across its products, supply chains, and brand purpose....

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