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by José Parra Moyano, Karl Schmedders, Maximilian Ulrich Werner Published January 14, 2026 in Brain Circuits • 4 min read
To secure a competitive edge, companies today need access to diverse, extensive, high-quality data that enhances the performance of their AI systems compared with that of their rivals. But concerns over privacy can limit the use of unique, relevant data for analysis.
This problem can be alleviated by means of privacy-preserving federated learning. In combination with a special type of encryption, this enables an AI model (or any other type of algorithm) to be trained using data from multiple, decentralized servers controlled by different organizations while respecting the privacy of the individuals or organizations whose data is being used for the training.
Simply put, federated learning entails sending the algorithm to the data, rather than sending the data to the algorithm.
The value of federated learning collaborations stems from the ability to train AI systems on much richer datasets than any one organization could assemble alone. To do this, you need to identify partners whose data could be used in a federated learning approach.
While it might appear to be more logical for organizations from different industries to collaborate than companies in the same industry, federated learning can facilitate cooperation within industries – including between direct competitors.
You need to consider the nature of the data that your organization brings to the collaboration. The data used to train a given model must contain a large number of samples (clients, patients, insurance policies, or whatever the system aims to understand) and a large number of features (variables) within each sample.
1. The state of your data
Before searching for external partners, you must determine whether your data is poor, vertical, horizontal, or rich (see Know Your Data to Harness Federated Machine Learning).
2. The structure of their data
Organizations with vertical data should look outside their industry. Those with horizontal data should seek collaborations within their own industry – and even with competitors.
3. A logical starting point
Start with one algorithm and a trusted partner (this could be within the organization) to explore federated learning securely.
4. The potential for data monetization
Federated learning is a privacy-centric method to monetize your data by contributing to the AI training processes of others. Identifying partner organizations with a need for this data is crucial to such monetization efforts.
5. Possible technical challenges
Anticipate technical challenges and costs, such as harmonizing data formats and structures between different organizations.
6. Employee buy-in
Work with people, not around them. Federated learning needs a transformational approach. Get widespread buy-in and clearly assign roles and resources.
Deploying off-the-shelf AI solutions is no longer enough to gain or maintain competitive advantage. To obtain standout performance, train and finetune your AI systems with proprietary data. Federated learning enables this using data from external partners.
A longer version of this article first appeared in MIT Sloan Management Review 16 October 2024 (see Further reading).

Professor of Digital Strategy
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.

Professor of Finance at IMD
Karl Schmedders is a Professor of Finance, with research and teaching centered on sustainability and the economics of climate change. He directs the Strategic Finance (SF) program and teaches in the Executive MBA programs. Passionate about sustainable finance, Schmedders believes that more attention needs to be paid to on the social (S) and governance (G) aspects of ESG to ensure a fair transition and tackle inequality.

Associate Director at IMD’s Venture Asset Management Initiative
Maximilian Werner is Associate Director at IMD’s Venture Asset Management Initiative. As a trained mathematician, he holds a PhD from the University of Zurich, where he also has lectured on computational economics and finance. He spent six years in the private sector working as a consultant, data expert, and energy trader.

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