Author

Maximilian Ulrich Werner

Maximilian Werner is Associate Director at IMD’s Venture Asset Management Initiative. As a trained mathematician, he holds a PhD from the University of Zurich, where he also has lectured on computational economics and finance. He spent six years in the private sector working as a consultant, data expert, and energy trader.

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Latest publications

Tesla Elon Musk

Tesla’s crossroads: Can Elon Musk’s stock-market darling retain an edge over rivals? 

19 April 2024 • by Michael R. Wade in Management • 7 min read

The EV pioneer’s once-unrivaled dominance is being tested by declining sales, fierce competition, and questions about its commitment to sustainability and innovation. IMD’s Michael Wade examines Tesla’s strategic direction and leadership. ...

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