
How to be remembered for the right reasons #5: Create shared connection
Earn the right to be heard by blending credibility with relatability, meeting audiences where they are, and building rapport through shared stories....
by Susanne May Published August 14, 2025 in Leadership • 4 min read
If you are, you’re either hiring poorly or underutilizing your team. The real work of leadership begins when you stop trying to prove yourself and start listening for insight.
Ask yourself:
What this does:
You shift from solution provider to strength amplifier. People think with you, not for you, which means they contribute more.
Most performance issues aren’t rooted in attitude. They stem from unclear priorities, vague ownership, and unspoken assumptions.
Ask yourself:
What this does:
It reveals gaps early, sharpens alignment, and eliminates second-guessing. You create direction, not confusion.
Trust doesn’t follow hierarchy; it follows earned autonomy.
Waiting until you’re sure often means acting too late. The best new leaders set direction, test quickly, and adapt in public.
Say:
What this does:
It normalizes experimentation. You build pace, reduce fear, and show that progress matters more than polish.
When leaders hold on too tightly, they become bottlenecks. Trust doesn’t follow hierarchy; it follows earned autonomy.
Ask your team:
What this does:
It signals ownership. You accelerate your decisions and develop people instead of disempowering them.
Teams take emotional cues from their leaders. If your energy signals stress, urgency, or defensiveness, that’s what people will mirror – no matter what you say.
Ask yourself:
What this does:
You show up with intention. You calm doubt and anxiety and lead by signal, not noise.
The first steps in leadership matter more than most people realize. How you lead in your first months sets the tone for everything that follows. Start by listening well, asking sharper questions, and acting before it’s perfect and you’ll build trust that lasts. Leadership today isn’t about knowing more; it’s about creating clarity when others can’t. Get that right early, and the rest gets easier.
Founder and CEO of May & Company
Susanne May is a leadership and organizational development expert with over 20 years of experience driving high-performance cultures, strategic transformations, and digital learning innovation. She has partnered with global organizations such as the World Bank, UNICEF, WHO, and Daimler, delivering impactful learning programs with consistently high engagement. As a people leader, she scaled a global team across 60+ countries, championing growth through purpose-driven development.
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