Four data-strategy moves to create competitive advantage
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by Didier Cossin Published March 31, 2025 in Brain Circuits • 3 min read
The word “governance” is widely misunderstood. Many people confuse it with compliance – which is wrong. The word itself comes from the Greek word “kubernaein” and the Latin verb “gubernare,” which means “to steer,” in the context of the rudder of a ship. The function of governance is thus to decide the direction of the organization. It can be thought of as the art of decision-making at the top.
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Good governance should do two things:
This includes such preventative actions as avoiding the nomination of a bad CEO, preventing fraud, and guarding against poor acquisitions.
This concerns actions such as identifying better corporate strategy, adapting to change, and evolving the culture of the organization (for example, to be more agile or innovative).
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The major actor of governance tends to be the board, but it can be a combination of the board and the executive team, the owner and the board, and sometimes other bodies.
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Whether it’s the board of a publicly listed company, a family business, a philanthropic organization, or a school, the following pillars make for a high-performing board:
The first pillar is the people. This concerns not only their skills, but also their diversity, variety of perspectives, and dedication. Do the board members have clarity of focus? Do they pay attention to the right things? Are they dedicating sufficient time to the role?
You may have great people, but if they don’t have the right information, they won’t make good decisions. This concerns both internal information from the organization and information from the external context. It can be very formal information or completely informal – and sometimes it’s completely independent of management.
This pillar is a long list of structures and processes, such as the audit process, the strategy formulation process, the risk process, the nomination process, and the onboarding process. Done well, these all make for terrific assets for the board.
This concerns such issues as how board members work together. Are they a genuine team? Are they supportive of management, or are they more challenging? What is their relationship with the executives? This pillar is highly correlated with the style of the chair and is a critical dimension of board performance.
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The principles of good governance are the same for any organization, and whatever its makeup, the board is central to good governance – the engine of performance.
Chaired Professor of Governance and Finance
Didier Cossin is the Founder and previous Director of the IMD Global Board Center, the originator of the Four Pillars of Board Effectiveness methodology, and an advocate of stewardship. He is the author and co-author of books such as Inspiring Stewardship, as well as book chapters and articles in the fields of governance, investments, risks, and stewardship, several of which have obtained citations of excellence or other awards. He is the Director of the High Performance Boards program, the Mastering Board Governance course, The Role of the Chair program, and co-Director of the Stakeholder Management for Boards program.
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