
Walk, don’t talk: How to survive culture warsÂ
Global brands expert Philip Thomas suggests simple ways for businesses to walk the tightrope between buzz and backlash in today’s divisive cultural and political landscape. ...

by John R. Weeks Published September 24, 2021 in Brain Circuits • 2 min read
With vaccines rolling out, employees are moving back into traditional offices, but things aren’t going to be the same. This is the perfect time to review whether your office is set up in a way that fosters creativity and collaboration and makes the most of that face-to-face time employees have been missing during the last year.
Research has shown that the most important interactions at the office don’t actually occur in meetings, but rather between them. The informal interactions employees have when they chat in the halls or meet up at the coffee maker are where ties are made and collaboration across functions begins. It is therefore important to set up your office in a way that fosters these interactions and gets employees working creatively together.
The office of the next decade will be used as more of a culture space, where employees can meet to share ideas in a casual and comfortable office. To assess your space ask yourself these questions:
Once everyone understands the office should be used as a space for connecting and building culture, the creativity and productivity is free to flow.

Professor of Leadership at IMD
IMD professor John R Weeks helps leaders understand how they can manage themselves to lead others more effectively and to have a positive and intentional impact on the culture in their part of their organization. Before joining IMD in 2007, he spent 11 years at INSEAD, France, where he was nominated three times as Best Teacher. An American who has lived on three continents, he served on the Board of Directors of LEO Pharma, and he has worked with clients in Europe, the Americas and Asia. At IMD, he is co-Director of the High Performance Leadership program.

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