
Is it time you went back to beige?
Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

by Jennifer Jordan Published December 13, 2024 in Brain Circuits • 2 min read
A negative connotation is often associated with the word “power” because of the way the media tends to highlight those who abuse it. But if you consider people who have done great things and made a difference in this world – Nelson Mandela, for example – they’ve had incredible power, and not just control over material resources. There are essentially two types of power:
This is all about how powerful you feel in your own life and if you can act without seeking permission from others. You need personal power to feel good in life generally.
This signifies how much power you have over people, or over things that other people want.
In an organizational context, socialized power has the most relevance. This type of power is often obtained by controlling things that other people value in the system – not just tangible things, but also people’s attention, reputation, network, allies, etc. It can also be gained through expertise, experience, and education.
This is where ‘soft power’ – exerting influence without authority, or lateral leadership – comes in. This consists of a set of skills that includes networking, consultation, coalition-building, negotiating, and persuading. Deployed properly, this skillset will help you cultivate a reputation as a leader, even though you may not have formal authority in many scenarios.
There are different forms of power. As the organizational context continues to evolve, the business will need people who are able to exercise lateral leadership with skill and confidence. Because companies tend not to invest in developing this ability in their ranks, you are well advised to take the initiative and build your soft power skills – and your reputation!

Social psychologist and Professor of Leadership and Organizational Behaviour at IMD
Jennifer Jordan is a social psychologist and Professor of Leadership and Organizational Behavior at IMD. Jennifer’s teaching, research, and consulting focus on the areas of digital leadership, ethics, influence, and power. She has received specialized training and certifications in lie and truthfulness detection, as well as in conflict resolution within organizations. She is Program Director of the Women on Boards and the Leadership Essentials program, and co-Director of the Leading Digital Execution program.

12 hours ago • by Francesca-Giulia Mereu in Brain Circuits
Beige gets a bad rap from brand consultants, but when you’re stressed, it’s hard to think clearly: you need to return to neutral first. To reset your nervous system, try going back...

February 11, 2026 • by Stefan Michel in Brain Circuits
Drawing on his recent IMD podcast with Amar Bhidé, IMD Professor of Management Stefan Michel debunks longstanding misconceptions about entrepreneurship....

February 10, 2026 • by Susanne May in Brain Circuits
Forget everything you’ve heard about genius CEOs, intuition, and heroic decision-making, says Susanne May – use Jensen Huang’s radical leadership of Nvidia as a blueprint to succeed in the AI era....

February 5, 2026 • by Michael D. Watkins in Brain Circuits
AI can do plenty in terms of learning and skills development – but educators and talent leaders also need to understand what AI tools should not be used for. ...
Explore first person business intelligence from top minds curated for a global executive audience