Preserving the pyramid
Brynjolfsson does not argue that organizations should abandon AI for tasks where it offers obvious business advantages. The genie, after all is out of the bottle and businesses should take the benefits as they will have to deal with the repercussions. Rather, he urges employers to think harder about what their future workforce will need to look like.
“Historically, we’ve seen this pattern time and again. New technologies eliminate certain jobs, but that doesn’t mean everyone becomes unemployed because new occupations emerge,” he says. “A forward-looking employer should be trying to anticipate what those new roles are going to be and to prepare their workforces for them.”
That means focusing on the type of work where humans are likely to continue to outperform. Brynjolfsson argues that most tasks can be broken down into three parts: defining the task by asking the right questions; executing the task; and then verifying the results and iterating if they weren’t what was wanted. “Traditionally, humans have done all three parts,” he says. “Now, machines are starting to do a very good job of the middle part, but humans retain a comparative advantage at the first and third parts.”
Smart employers will recognize that, while they need fewer young workers for task execution, they should focus on the recruitment of strategically minded and analytical staff. While these employers will require greater investment in terms of training and support, the ultimate dividends will also be greater. Not only will there be less erosion of the base of the workforce pyramid, but it will consist of skilled workers who will form the backbone of the company for years to come.
There is some evidence that this is beginning to happen. The Stanford research makes a distinction between the exploitation of AI to make quick improvements in KPIs and where the technology complements and augments employee efforts, enhancing the overall outcome. In the latter cases, Brynjolfsson and his colleagues have tracked rises in employment over the past three years, with examples from nursing to information systems analysts.
“Intellectually, it’s easier to look at a task and think about whether a machine could do the same thing,” he argues. “The more valuable applications of AI are going to be those where you’re using the technology to do new things. That will lead to more widely shared prosperity and the creation of new opportunities.”