
AI and the CSO:Â 7Â ways to drive competitive advantage
The role of the chief sustainability officer (CSO) has moved from the margins to the center of corporate strategy. Here are seven ways to harness AI to embed sustainability and drive growth....

by Amit Joshi Published February 26, 2025 in Brain Circuits • 3 min read
Even the best GenAI tools are not going to unlock much value for your organization right out of the box if your data systems are not in great shape. To do this:
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Take it easy, especially at the beginning. To avoid disappointment:
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This technology won’t work if it’s pushed from the top down – you cannot implement AI by diktat. To ensure this is not the case:
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Provide AI training to improve your staff’s understanding of technology and its limitations. Then, make sure you have oversight and risk mitigation in place. Keep the following actions in mind for content creation:
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The companies extracting positive outcomes from GenAI are the ones that have their bases covered and start with a portfolio of simple problems. To capture value over the longer term, be cautious. With good data governance and AI tools in the right hands, you can avoid the crime of wasting GenAI’s potential and capture its full value.

Professor of AI and Strategy
Amit Joshi is Professor of AI and Strategy at IMD and Program Director of the AI Strategy and Implementation program, Generative AI for Business Sprint, and the Business Analytics for Leaders course. Â He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

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