In today’s B2B environment, you need innovative ways to communicate superior value to your customers. Pricing Excellence in Tough B2B Markets gives you a deeper understanding of value-based pricing, and enhances your critical pricing and procurement negotiation capabilities.
You will enrich your knowledge about what B2B customers really want and use these insights to define a better value proposition for your business. Through greater understanding of value-based segmentation, price elasticity and pricing psychology, you will work out when offering a discount is a smart idea — and when premium pricing is the right strategy.
You will complete the program by creating a concrete action plan to increase your company’s profit margin.