IMD professors have written some of The Case Centre’s bestselling cases of 2023 in Human Resource Management/Organizational Behavior, Ethics and Responsibility, Strategy and Management, and Marketing.
The bestselling cases in 2023 include studies by Professor of Leadership and Organizational Behavior Shlomo Ben-Hur, Professor Emeritus of Marketing and Global Strategy Kamran Kashani, Professor of Strategy and Marketing Stefan Michel, Professor of Strategy and International Business Niccolò Pisani, Emeritus Professor of Marketing Strategy Dominique Turpin, Adjunct Professor of Leadership and Sustainability Francisco Szekely, and former IMD professor Sandra Vandermerwe.
The Case Center’s bestselling cases in 2023 published by IMD are:
Human resource management/organizational behavior
- Better Place: An Entrepreneur’s Drive Goes off Track (Shlomo Ben-Hur/Brian Blum)
Ethics and social responsibility
- Patagonia’s Sustainability Strategy: Don’t Buy Our Products (Francisco Szekely/Zahir Dossa)
Strategy and management
- Future-proofing HEINEKEN: The EverGreen Strategy (Niccolò Pisani/Inès Augier)
- Will ‘LinkedIn Learning’ Disrupt the Education Landscape? (Stefan Michel/Maxim Kolesnik/Mario Perez/Dominik Reinhard)
Marketing
- Colgate-Palmolive: Cleopatra (Sandra Vandermerwe/J Carter Powis)
- Innovation and Renovation: The Nespresso Story (Kamran Kashani/Joyce Miller)
- Reinventing Nespresso? The Challenges of a Market Leader Under Attack (Kamran Kashani/ Dominique Turpin/Fang Liu)
- Value Selling at SKF Service (A): Tough Buyer Confronts Strategy (Kamran Kashani/Aimee DuBrule)
This year’s lists cover the contributions of 265 authors representing 51 institutions across 15 countries.
IMD’s faculty has developed more than 1,500 case studies over 50 years, which can be ordered at The Case Centre, a distributor of the institute’s full collection of over 1,500 cases.
There is more information on the latest cases published, award-winning cases, and collections by subject here.
