Kamran Kashani

Professor Emeritus of Marketing and Global Strategy

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Kamran Kashani is Professor Emeritus of Marketing and Global Strategy. He teaches topics in marketing, brand building, global strategy, and international management. His special interests span industrial, business-to-business, and consumer marketing.

He has worked as a consultant and management educator with a large number of international companies including ABB, Avon, Ciba-Geigy, Citibank, Coopers & Lybrand, Electrolux, General Electric, Hewlett-Packard, Honeywell, Merck, Medtronic, Nestlé, Orkla, Philip Morris, Reuters, Richardson Vicks, Sandoz, Sulzer, Uponor, and Tetra Pak.

Kashani graduated from the University of California, UCLA, and gained his Doctorate in Business Administration at Harvard Business School.

He has written extensively on the subject of marketing and global strategy, and his publications have been translated into more than a dozen languages around the world. He is the winner of several awards for best paper and case writing. He is ranked second in the Case Center’s top 40 best-selling case authors (among more than 8,000) for the last two years.

In addition to his teaching responsibilities at IMD, he is currently researching the topics of marketing innovation and brand building in a cross-national business.

Academic publications
Nokia Data: A case study on European expansion
In this case study of Nokia Data Corporation, Kamran Kashani and Robert Howard examine the company's European growth strategy for the 90s that it was busy discussing in the late 80s. In contrast to...
Published 1 March 1991
Insight for Executives
Marketers as innovators - anticipate needs
Is your marketing innovative enough to anticipate the needs of your customers tomorrow and drive your market growth?¦The author shares his findings about the barriers preventing innovation in large...
Published 30 March 2009
Fighting commoditization
Fighting commoditization
If the role of marketing was ever to bring about a balanced relationship between sellers and buyers, then in many industrial sectors it has failed to live up to that promise. Consider the following...
Published 1 October 2008
The essence of building an effective brand
Turning a name into a unique consumer experience requires a determined strategy over time. Kamran Kashani proposes a framework to follow.
Published 18 December 2000
A new future for brands
Brands have been under unrelenting attack from low-priced alternatives as companies from IBM in personal computers to Procter & Gamble in personal care products will readily testify. This turnaroun...
Published 10 November 1995