Emeritus Professor Kamran Kashani

Emeritus Professor Kamran Kashani

Kamran Kashani is Professor Emeritus of Marketing and Global Strategy at IMD.

He teaches topics in marketing, brand building, global strategy and international management. His special interests span across industrial, business-to-business, and consumer marketing.

Professor Kashani has worked as a consultant and management educator with a large number of international companies including: ABB, Avon, Ciba-Geigy, Citibank, Coopers & Lybrand, Electrolux, General Electric, Hewlett-Packard, Honeywell, Merck, Medtronic, Nestlé, Orkla, Philip Morris, Reuters, Richardson Vicks, Sandoz, Sulzer, Uponor, Tetra Pak.

Kamran Kashani graduated from the University of California, UCLA, and gained his Doctorate in Business Administration at Harvard Business School.

He has written extensively on the subject of marketing and global strategy. His publications have been translated into more than a dozen languages around the world. He is the winner of several awards for best paper and case writing. He has been listed as number 2 of the Case Center’s top-40 best-selling case authors (among more than 8000) for the last two years.

In addition to his teaching responsibilities at IMD Professor Kamran Kashani is currently researching the topics of marketing innovation and brand building in a cross-national business.

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Kamran Kashani's Publications
GMC Managing Through the COVID-19 Pandemic: Shooting for the Moon or Set up to Fail
Case study
Jan van Hasenbroek (A): A “red-pencil” leader at a crossroads
Case study
Jan van Hasenbroek (B): Going back to school
Case study