- IMD Business School
 - IMD Business School
Dominique Turpin

Professor Emeritus of Marketing Strategy

Dominique Turpin is Professor Emeritus of Marketing Strategy. A marketing expert and Japan specialist, he was IMD’s Dentsu Chaired Professor of Marketing and the Dean of External Relations until 2022 and served as IMD President and Nestlé Professor from 2010 to 2016.

Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy.

While marketing has changed dramatically as a result of new digital techniques, the essence of marketing is still the same – understanding, creating, delivering, and communicating value to customers.

Turpin remains active in the writing of case studies and is working on two books – one with Goutam Challagalla on digital transformation in marketing, and another containing the many quotations from business leaders that he has gathered over his long career.

He continues to teach on IMD’s flagship Orchestrating Winning Performance (OWP) program and was previously Director of the school’s MBA program and its Program for Executive Development Diploma (PED).

He has also directed customized programs for companies such as KAO, Mondelez, Groupe SEB, Panasonic, and Japan Tobacco International, and he has worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips, and Uponor.

In September 2022, he was appointed as European President of China Europe International Business School (CEIBS), which has campuses in Shanghai, Beijing, Shenzhen, Zurich, and Accra.

Turpin is the author of more than 100 books, articles, and case studies. He has had articles published in the Financial Times, European Business Forum, and MIT Sloan Management Review, and has been a regular contributor to the Nihon Sangyo Shimbun, one of the leading business dailies in Japan. He is also an editorial advisor for the Singapore Management Review.

His case studies have won several awards. His cases on Toyota and Kineer were recognized in the 2022 John Molson MBA International Case Writing Competition Awards, and his case Sam100: Will construction robotics disrupt the US bricklaying industry? won an EFMD Case Writing Competition Award in 2020. He was also included on The Case Centre’s list of the top 40 best-selling case authors both in 2015/16 and 2018/19.

Turpin is Chairman of DAA Capital Partners, a Geneva-based private equity firm investing in impactful trends and serves on the boards of several listed and unlisted companies and educational institutions.

Before joining IMD in 1986, he spent several years in Tokyo as a representative of a French firm in Japan. He earned a doctorate in economics from Sophia University in Tokyo, after receiving a master’s degree in marketing from French business school ESSCA.

Academic publications
Insight for Executives
Article
Latest marketing in the digital age [Japanese]

Marketing Digital
14 January 2019
Article
Il est temps de ré-investir au Japon

Japan will always surprise us. After three decades of stagnation, the country is waking up. With 1.7% growth last year and 1.8% expected this year, nothing extraordinary; but at this rate, Japan is...

Asia Economics Growth
17 January 2018
Article
Seven trends that will affect the future of marketing

Trying to predict the future is always a risky thing to do; most of us are terrible at it. But if I had to bet on what the near term will hold, I would put my money on the following 7 trends:1.] Th...

Marketing Strategy
26 October 2016
Article
Top leadership qualities in today's unpredictable world

For the foreseeable future, the world won’t be a stable or predictable place like it used to be. Think about the countries which were touted a few years ago as the future of growth for global busin...

Leadership Global Business Disruption Competitiveness
13 April 2016
Article
Four keys to marketing in the digital era

In today’s digital era, consumers have a completely different journey than they used to. What we marketers call the ‘marketing funnel’, where at the top consumers become aware of the product throug...

Marketing Technology Management Global Business Digital Consumer Behavior
15 January 2016
Article
3 ways to engage your customers to improve your products and services

With online platforms making it easier and easier for consumers to communicate their opinions of products and services to the whole world, and buyers now relying on candid testimonials of customers...

Marketing Leadership Customer Centricity
23 November 2015
Article
How to measure and develop great leaders

The leadership consulting business is booming. Every year, companies spend close to $2 billion on hiring consulting firms to assess their top talent and to find out what type of leaders they are. B...

Leadership Talent Management
12 October 2015
Article
Three megatrends that will affect everybody's business

The future is hard to predict and a lot of “experts” regularly get it wrong. However, there are some facts so important and trends so inevitable that leaders would be ill-advised to ignore and not ...

Leadership Politics Technology Management
28 September 2015
Programs