Professor Dominique Turpin

French, Swiss
Dentsu Chair Professor
Dean of External Relations


Dominique Turpin served as IMD President from July 2010 until the end of 2016. He was also Nestlé Professor at IMD.

He was previously the director of the IMD MBA (Master of Business Administration) and PED (Program for Executive Development).

Professor Turpin has directed customized programs for companies such as Groupe SEB, Panasonic and Japan Tobacco International. He has extensive teaching, consulting and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation and communications strategy.

He has worked as a consultant and management educator with a large number of international companies including: Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips and Uponor. He also served as a board member for ITOCHU Europe, a leading Japanese trading company and the Ecole Hôtelière de Lausanne.

Dominique Turpin has widespread executive seminar and consulting experience for clients in Europe, Asia and Latin America.

Prior to joining IMD, he spent several years in Tokyo as a representative of a French firm in Japan. He served as Visiting Professor at the Keio Graduate School of Business Administration, Japan. Since 1994, Professor Turpin serves as the IMD representative on the Academic Council of the China-Europe International Business School in Shanghai (People's Republic of China).

Dominique Turpin received his master's degree from ESSCA in France. He earned a doctorate in economics from Sophia University in Tokyo, Japan.

He has been a regular contributor to the Nihon Sangyo Shimbun (The Japan Industrial Journal), one of the leading business dailies in Japan. Professor Turpin is also the Continental European editor for the Long Range Planning Journal, the international journal of strategic management and an editorial advisor for the Singapore Management Review.

His current research focuses on brand management, and he has been widely published in more than 100 books, articles and case studies including the Financial Times, European Business Forum and MIT Sloan Management Review.


Upstart start-ups and agile disruptors – and what to do about them: Large organizations can learn from disruptors’ agility and fight back (Tomorrow’s Challenges, March 2017)

Seven trends that will affect the future of marketing: Lessons from a meeting of great marketing minds (Tomorrow’s Challenges, November 2016)

Challenges in going global: 3 areas where companies struggle overseas Co-written with Anand Narasimhan and Margaret Cording (Tomorrow's Challenges, August 2016)

The marketing strategy of industry disruptors: Solving customer headaches and 4 other ways to lead your business in today’s fiercely competitive world (Tomorrow’s Challenges, July 2016)

Top leadership qualities in today’s unpredictable world: Question for today’s leaders: how can I lead in a world like this? (Tomorrow's Challenges, April 2016)

Peter Lorange and Dominique Turpin (2004) “How Japan can grow: a robust economy isn't as far out of reach as some may think,” MIT Sloan Management Review. Vol. 45, no. 2.

Peter Lorange and Dominique Turpin (2004) “How Japan can grow: a robust economy isn't as far out of reach as some may think,” MIT Sloan Management Review. Vol. 45, no. 2.