Case Study

Turning around Avon: The rebirth of an iconic global brand (B)

20 pages
April 2020
Reference: IMD-7-2166

The (B) case describes the decisions taken by the new CEO as well as the impressive results achieved in less than 2 years

Learning Objective
  • Turnaround strategy
  • Rebuilding a declining brand
Turnaround Strategy, Global Branding, Brand
World/global, United Kingdom
Avon, Consumer Goods, Cosmetics and Perfumes
Field Research
© 2020
Available Languages
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