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Case Study

Eco Tasar Silk Private Limited: Moving beyond business

By Dominique Turpin, Sandeep Puri, Jamil Paolo Francisco, Geeta Mishra and Sujata Khandai

17 pages

November 2019

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Reference: IMD-7-2131

The CEO of Eco Tasar, a socially responsible company based in India has to decide how to deal with a customer request that may jeopardize his corporate values.

Learning Objective

How to reconcile marketing and financial objectives with social responsibility.

Keywords

Social Responsibility, Corporate Values

Settings

Asia, India
Eco Tasar, Manufacturing, Textile
2019

Type

Field Research

Available Languages

English

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