Case Study

Netflix: Hustling for more in India’s crowded OTT space

24 pages
July 2020
Reference: IMD-7-2203

How to position Netflix in the Indian entertainment market?

Learning Objective
  • Strategy
  • Marketing
Keywords
Entertainment, Positioning, Market Entry
Settings
Asia, India
Netflix, Travel and Leisure, Entertainment
2019
Type
Published Sources
Copyright
© 2020
Available Languages
English
Related material
Teaching note
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