Case Study

CP Meiji: Challenges & opportunities for a Thai-Japanese joint venture (A)

7 pages
September 2019
Reference: IMD-7-2111

A Thai and a Japanese company disagree on how to grow their business in the yogurt Thai market. The case addresses both global marketing issues as well as cross-cultural ones.

Learning Objective
  • Cross cultural management issues in strategic alliance and global marketing.
Strategic Alliance, Cross-cultural Management, Global Marketing
CP Meiji, Food Production, Consumer Goods, Food and Beverage
Field Research
© 2019
Available Languages
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