Case Studies

IMD’s case writing is globally renowned for its excellence, quality, innovation, and insight.

IMD draws on its close interactions with the business world to produce compelling case studies that are regularly sought after and utilized by peer business schools, universities and companies around the world.

Chanel 1.5°: A Sustainability Journey

Our featured case for the month of May looks at luxury brand Chanel embarking on an ambitious sustainability initiative.

In a short span, Chanel embraced CSR and ESG initiatives that stretched far beyond its established comfort zone of artistic direction and creative output.

The progression of these initiatives culminated in March 2020, when the company launched Chanel Mission 1.5°, a strategy for embarking on a decarbonization journey across the business as well as the value chain.

IMD Case Collections

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IMD faculty and research teams have a long tradition of writing successful case studies on a wide range of topics