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Case Study Sustainability Business to Business General Management Global Business Strategy
Creating a sustainability roadmap at Sika: The net zero pledge
The case describes how Patricia Heidtman, chief innovation and sustainability officer and member of the executive board at Sika, creates a roadmap for sustainability, including a net zero pledge. Sika deliberately put Patricia – also a trained chemist – in charge, unlike many companies that assign the sustainability agenda to the CFO, the head o…
By Stefan Michel
Case reference: IMD-7-2497 ©2023
Case Study Sustainability Strategy Business to Business
ZENITH: The opportunities and challenges of eco-conception (Mini case)
The collaboration between ZENITH and Nona Source – the LVMH group’s resale platform for deadstock – resulted in a 2021 product launch that saw ZENITH unveil a series of changeable textile straps as part of its women’s watch collection named DEFY Midnight. It reflected a choice the ZENITH brand made to step outside its traditional territory and e…
By Stéphane J. G. Girod and Martin Králik
Case reference: IMD-7-2523 ©2023
ZENITH: The opportunities and challenges of eco-conception (Mini case)
By Stéphane J. G. Girod and Martin Králik
Case reference: IMD-7-2523 ©2023
Summary
The collaboration between ZENITH and Nona Source – the LVMH group’s resale platform for deadstock – resulted in a 2021 product launch that saw ZENITH unveil a series of changeable textile straps as part of its women’s watch collection named DEFY Midnight. It reflected a choice the ZENITH brand made to step outside its traditional territory and endorse eco-conception and innovative collaborations. The challenge for the company was to ensure that the experimentation would not compromise in any way the underlying perception of luxury.
Reference IMD-7-2523
Copyright ©2023
Copyright owner IMD Copyright
Organization ZENITH
Industry Consumer Goods, Luxury Goods and Jewelry;Consumer Goods, Clocks and Watches;Manufacturing
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Digital Business to Business Disruption Strategy Sustainability
The journey to digitize tennis: Infosys (C), the future
Infosys collaborated with the International Tennis Hall of Fame (ITHF) to create a metaverse-based digital twin, bridging tradition and innovation. The post-Covid drive for sustainability prompted Infosys to address carbon emissions by developing an ATP carbon tracker app, highlighting its environmental and societal commitment. Enhancing visibil…
By Carlos Cordon and Franck Calleeuw
Case reference: IMD-7-2442 ©2023
Case Study Digital Business to Business Disruption Strategy
The journey to digitize tennis: Infosys (B), the present
The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.
By Carlos Cordon and Franck Calleeuw
Case reference: IMD-7-2441 ©2023
Case Study Digital Business to Business Disruption Strategy
The journey to digitize tennis: Infosys (A), the past
Case A explores the transformative role of data analytics in the sports industry through the lens of Infosys, an innovative tech company. Infosys aims to showcase its AI and analytics expertise by partnering with the Association of Tennis Professionals (ATP). Recognizing the potential of data to reshape the experience of fans and to advance the …
By Carlos Cordon and Franck Calleeuw
Case reference: IMD-7-2440 ©2023
Case Study Sustainability Business to Business Disruption Strategy
The Wärtsilä way: Green is not black or white
This case highlights Wärtsilä’s significant role in the decarbonization journey of the energy and marine sectors. Despite the difficult financial situation and challenging market dynamics – Wärtsilä was active in industries that relied heavily on fossil fuels with little potential for future growth – CEO Hakan Agnevall took a bold decision to co…
By Julia Katharina Binder and Valerie Keller-Birrer
Case reference: IMD-7-2483 ©2023
Case Study Entrepreneurship Business to Business Digital Leadership Sustainability
Drinkotec: Changing a company, changing a life (C): Dream big or go home
It is now four years later, and Drinkotec is scaling up fast. They’ve had to make some tough decisions in order to focus, have the best people and build the culture that they want, but today, major beverage companies are seeking their technology in order to go packaging-free. This case is about leadership, culture, sustainability and taking the …
By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2488 ©2023
Case Study Entrepreneurship Business to Business Digital Leadership Sustainability
Drinkotec: Changing a company, changing a life (B): Taking the leap
The deal is closed; Franck-Erik Flegbo and Cyril Le Terrien become the owners of Drinkotec but discover that the existing team doesn’t really have the capabilities or culture to innovate. The Covid-19 pandemic hits, and they discover that their customers need Drinkotec’s help.
By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2487 ©2023
Case Study Entrepreneurship Business to Business Digital Leadership Sustainability
Drinkotec: Changing a company, changing a life (A): Daring to change
Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to build their own company, with a culture that delivered performance, created a culture where everyone wanted to work, used the latest technologies, and did its part to save the planet. The opportu…
By Jim Pulcrano Giancarlo Luchetta Bedin Srinivas Reddy (Srini) Mamidi Anton Rozhkovskiy and Bakel Walden
Case reference: IMD-7-2459 ©2023
Case Study Entrepreneurship Business to Business Disruption Sustainability Strategy
Green Motion: From entrepreneurial pioneer to multinational powerhouse
Entrepreneur François Randin was successful, but searching for his next venture, wanting to build something sustainable. Suddenly he sees an all-electric sports car and decides to create an electric vehicle (EV) charging station company, even though the number of EVs on the road at the time is minuscule. He starts with software, moves to hardwar…
By Jim Pulcrano
Case reference: IMD-7-2456 ©2023
Case Study Entrepreneurship Business to Business Disruption Economics Leadership
Kandou Bus, From start-up to IPO? (B): The Scale-Up
Dr Amin Shokrollahi, a mathematician who loves research, becomes an entrepreneur by accident. He discovers a software solution to decelerate Moore’s Law, and his friend, entrepreneur Steve Papa, pushes him to create a company and bring the solution to market. For five years they “wander in the woods” building the team, raising money, developing …
By Jim Pulcrano Adel Choi Alexandra Pimshteyn Darrel Ronald and Dipendra Jain
Case reference: IMD-7-2467 ©2023
Case Study Entrepreneurship Business to Business Disruption Economics Leadership
Kandou Bus, From start-up to IPO? (A): The Start-Up
Dr Amin Shokrollahi, a mathematician who loves research, becomes an entrepreneur by accident. He discovers a software solution to decelerate Moore’s Law, and his friend, entrepreneur Steve Papa, pushes him to create a company and bring the solution to market. For five years they “wander in the woods” building the team, raising money, developing …
By Jim Pulcrano Adel Choi Dipendra Jain Alexandra Pimshteyn and Darrel Ronald
Case reference: IMD-7-2458 ©2023
Case Study Global Business Business to Business China General Management
Taiwan Semiconductor Manufacturing Company (TSMC) in 2023
Taiwan Semiconductor Manufacturing Company, better known as TSMC, was the leading contract manufacturer of semiconductors, controlling 90% of the production of the most advanced chips. Almost all of its manufacturing capacity was in Taiwan, a self-governing island off the coast of China that the government in Beijing was determined to unify with…
By David Bach
Case reference: IMD-7-2485 ©2023
Taiwan Semiconductor Manufacturing Company (TSMC) in 2023
By David Bach
Case reference: IMD-7-2485 ©2023
Summary
Taiwan Semiconductor Manufacturing Company, better known as TSMC, was the leading contract manufacturer of semiconductors, controlling 90% of the production of the most advanced chips. Almost all of its manufacturing capacity was in Taiwan, a self-governing island off the coast of China that the government in Beijing was determined to unify with the mainland. This placed TSMC at the heart of the 21st Century’s most consequential geopolitical fault line and in the middle of Great Power rivalry over a key industry with pivotal civilian and military applications. The case provides key facts and figures on the industry and its development to frame at a high level the key corporate strategy decisions facing TSMC’s leadership – (i) where to locate major production sites and (ii) how to balance the myriad political stakeholders that are seeking to shape the industry’s evolution in line with their national security- and economic interests.
Reference IMD-7-2485
Copyright ©2023
Copyright owner IMD Copyright
Organization Taiwan Semiconductor Manufacturing Company Limited
Industry Materials, Semiconductors
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Business to Business Global Business Strategy General Management
Rethinking Rethink Robotics
The case outlines the development of Boston-based start-up Rethink Robotics Inc., a leader in a rapidly growing part of the booming robotics market: collaborative robots (cobots), which work side by side with humans. This case also traces the moves of a mid-sized German hardware engineering company, HAHN Automation, a leader in integrated automa…
By Patrick Reinmoeller Abdullah Alreziza Abhijit Kulkarni and Ricardo Alejos
Case reference: IMD-7-2386 ©2023
Case Study Business to Business Entrepreneurship Finance Strategy Supply Chain
Nine Realms: Independent vs. corporate venture capital
This case is designed to discuss the tradeoffs between independent venture capital (IVC) and corporate venture capital (CVC). Students also have the opportunity to analyze two startup investment opportunities based on Nine Realms’ criteria. The case concludes with a discussion about a strategic choice faced by Nine Realms: should it continue as …
By Salvatore Cantale Janet Shaner Matthew Simmons and Sune Stilling
Case reference: IMD-7-2407 ©2023