Case Study

Drinkotec: Changing a company, changing a life (A): Daring to change

7 pages
August 2023
Reference: IMD-7-2459

Franck-Erik Flegbo and Cyril Le Terrien were already successful executives in a major multinational when they decided that it was time to dream, and to build their own company, with a culture that delivered performance, created a culture where everyone wanted to work, used the latest technologies, and did its part to save the planet. The opportunity to acquire 40-year-old Drinkotec came to them, and with it, they saw the vehicle for their dreams

Learning Objective
  • Evaluating life choices
  • Finding a business to acquire
Keywords
Business to Business, Digital Transformation, Beverage, Digital, Transformation, Risk, Scaling, Internet of Things, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Responsible Consumption, Responsible Production
Settings
Europe, Switzerland
Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Travel and Leisure, Catering
2015-2023
Type
Field Research
Copyright
© 2023
Available Languages
English
Related material
Teaching note
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