Case Study

Drinkotec: Changing a company, changing a life (C): Dream big or go home

4 pages
August 2023
Reference: IMD-7-2488

It is now four years later, and Drinkotec is scaling up fast. They’ve had to make some tough decisions in order to focus, have the best people and build the culture that they want, but today, major beverage companies are seeking their technology in order to go packaging-free. This case is about leadership, culture, sustainability and taking the leap to follow your dreams.

Learning Objective
  • Scaling
Business to Business, Digital Transformation, Beverage, Digital, Transformation, Risk, Scaling, Internet of Things, Industry Infrastructure, Industry Innovation, Sustainable City, Sustainable Community, Responsible Consumption, Responsible Production
Europe, Switzerland
Drinkotec, Consumer Goods, Food and Beverage, Travel and Leisure, Hotels and Restaurants, Catering
Field Research
© 2023
Available Languages
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Teaching note
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