Drinkotec: Changing a company, changing a life (C): Dream big or go home

IMD Professor of Strategy and Innovation Patrick Reinmoeller shares his strategies for leaders to preserve vital social capital connections during ...

99designs.com is a global platform connecting freelance designers with potential clients. The case study examines the potential impact of generative AI on 99designs’ business model. The platform uses a crowdsourcing approach that invites designers to compete for projects with only the winning designer getting paid. This model offers clients a variety of design options at a fixed fee, fostering creativity and competition among designers. The authors of the book “Real Impact Strategy” used the competition model at 99designs to design their book cover. The authors appreciated the interactive and collaborative nature of the process, which allowed them to incorporate feedback from potential readers into their final decision. However, the use of 99designs sparked criticism from traditional designers and colleagues regarding potential exploitation of designers and claims that genAI tools could have done the job instead. This criticism highlights the growing influence of genAI as proponents claim it can produce high-quality designs quickly and at low cost. Generative AI poses both opportunities and threats to 99designs. It can enhance the platform by increasing the quantity and quality of design submissions, making design services more accessible and affordable. Conversely, it threatens to devalue human creativity, reduce the demand for freelance designers, and undermine the platform’s business model by enabling clients to generate designs without professional assistance. The case ultimately raises questions about the future role of generative AI in the creative industries. In the teaching note, but not in the case itself, the authors conclude that 99designs.com provides publishers, and in this case, the co-authors, many benefits beyond designing the cover. It involves them in a learning process as well as helps them to create awareness and interest for the book through the cover survey.

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RSM’s Hannes Leroy and colleagues share the research – and the tools – behind choosing the right leadership development program for you; one that m...

As companies gradually move from ESG compliance to implementation, the Italian espresso machine maker La Marzocco shows how to avoid the reporting ...

We systematically review business research concerning the planetary boundaries framework: A natural science framework that identifies nine Earth sy...

Discover how Paris overcame uncertainty to successfully host the 2024 Olympics, demonstrating crisis management, leadership and excellent commercia...

In episode six of Tech for Good, Edouard Treccani, principal at Founderful, a Swiss pre-seed Venture Capital fund founded in 2019, discusses its mi...

Companies desperately in need of a turnaround in fortunes should take inspiration from the 2008 rescue mission by the then-new Ford boss Alan Mulal...

Discover how aerospace veteran Mike Ambrose led digital transformation at Sikorsky, emphasizing digital integration and the "X before you X" approa...