The journey to digitize tennis: Infosys (B), the present
The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.
- Understand how digital technologies such as virtual reality can enhance the engagement of fans in a remote setting.
- Use of technology to provide differentiated services and experiences to different customer segments.
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
2014-2023
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in Stanford Social Innovation Review Winter 2023, vol. 22, no. 1, pp. 52-60, https://doi.org/10.48558/C6F4-S443
in HBR.org 17 November 2023
in ETH Zurich 8 November 2023
in Forbes.com 8 November 2023
in Stanford Social Innovation Review Winter 2023, vol. 22, no. 1, pp. 52-60, https://doi.org/10.48558/C6F4-S443
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in HBR.org 17 November 2023
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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in ETH Zurich 8 November 2023
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in Forbes.com 8 November 2023
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Research Information & Knowledge Hub for additional information on IMD publications
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