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Midea: The digital transformation of a home appliances giant
Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them to become leading national and even international players, as well as digital pioneers in their respective industries. This case examines the successful digital transformation undertaken by the…
Midea: The digital transformation of a home appliances giant
Summary
Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them to become leading national and even international players, as well as digital pioneers in their respective industries. This case examines the successful digital transformation undertaken by the Chinese company Midea, one of the world’s leading home appliance manufacturers. By digitally transforming the company, Midea improved its financial performance and reshaped its business on a wider scale.
While many cases that address digital transformation focus on the early phases of the process, Midea’s case illustrates a successfully completed digital business transformation. This allows participants to have an overview of the entire digital transformation journey and see what the potential outcomes might be.
Reference
IMD-7-2425
Copyright
©2022
Copyright owner
IMD Copyright
Organization
Midea
Industry
Consumer Goods, Home Appliances
Language
English
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Entrepreneurship
Strategy
China
Sustainability
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Technology Management
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Case Study
Asia
China
Digital
Strategy
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Case Study
Strategy
Asia
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Technology Management
China
SEA: A $140 billion hidden Alibaba?
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Strategy
Asia
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Pop Mart: LEGO or Disney?
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Case Study
Strategy
Asia
China
Shein: Another Amazon or terminator of Zara?
As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing st…
Case Study
Finance
Digital
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Ping An: How a Chinese insurance firm became a tech giant (B)
While Ping An is so successful to transform and reinvent itself to a tech giant, it discovered the demand of small and medium sized financial institutions to deploy technology. In December 2015, Ping An set up OneConnect, a fintech spinoff, to export its internal technology and repackage them as services to other banks and insurance companies in…
Case Study
Finance
Digital
China
Ping An: How a Chinese insurance firm became a tech giant (A)
The case illustrates how Ping An can anticipate digital trends such as cloud computing and evolve from its core business to expand to new areas. Ping An began by selling property and casualty insurance but soon expanded to banking and financial services. The firm then invested heavily in I.T. development in order to take part in the Internet eco…
Case Study
China
Strategy
XCMG: Digital business transformation of a manufacturing giant
This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital transformation of XCMG has been so fast, that within less than 10 years, it developed from this internal IT project to a digital platform that provides services to many external enterprises. This ca…
Case Study
Strategy
Diversity and Equity and Inclusion
China
The role of Ping An technology in enabling Ping An group’s digital ecosystem
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