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Case Study Global Business Business to Business China General Management
Taiwan Semiconductor Manufacturing Company (TSMC) in 2023
Taiwan Semiconductor Manufacturing Company, better known as TSMC, was the leading contract manufacturer of semiconductors, controlling 90% of the production of the most advanced chips. Almost all of its manufacturing capacity was in Taiwan, a self-governing island off the coast of China that the government in Beijing was determined to unify with…
By David Bach
Case reference: IMD-7-2485 ©2023
Taiwan Semiconductor Manufacturing Company (TSMC) in 2023
By David Bach
Case reference: IMD-7-2485 ©2023
Summary
Taiwan Semiconductor Manufacturing Company, better known as TSMC, was the leading contract manufacturer of semiconductors, controlling 90% of the production of the most advanced chips. Almost all of its manufacturing capacity was in Taiwan, a self-governing island off the coast of China that the government in Beijing was determined to unify with the mainland. This placed TSMC at the heart of the 21st Century’s most consequential geopolitical fault line and in the middle of Great Power rivalry over a key industry with pivotal civilian and military applications. The case provides key facts and figures on the industry and its development to frame at a high level the key corporate strategy decisions facing TSMC’s leadership – (i) where to locate major production sites and (ii) how to balance the myriad political stakeholders that are seeking to shape the industry’s evolution in line with their national security- and economic interests.
Reference IMD-7-2485
Copyright ©2023
Copyright owner IMD Copyright
Organization Taiwan Semiconductor Manufacturing Company Limited
Industry Materials, Semiconductors
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Business to Business China Digital Disruption General Management Strategy
Midea: The digital transformation of a home appliances giant
Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them to become leading national and even international players, as well as digital pioneers in their respective industries. This case examines the successful digital transformation undertaken by the…
By Mark J. Greeven Yunfei Feng and Wei Wei
Case reference: IMD-7-2425 ©2022
Midea: The digital transformation of a home appliances giant
By Mark J. Greeven Yunfei Feng and Wei Wei
Case reference: IMD-7-2425 ©2022
Summary
Over the past decade, Asian companies have been launching accelerated and wide-ranging digital transformation initiatives. This has enabled some of them to become leading national and even international players, as well as digital pioneers in their respective industries. This case examines the successful digital transformation undertaken by the Chinese company Midea, one of the world’s leading home appliance manufacturers. By digitally transforming the company, Midea improved its financial performance and reshaped its business on a wider scale. While many cases that address digital transformation focus on the early phases of the process, Midea’s case illustrates a successfully completed digital business transformation. This allows participants to have an overview of the entire digital transformation journey and see what the potential outcomes might be.
Reference IMD-7-2425
Copyright ©2022
Copyright owner IMD Copyright
Organization Midea
Industry Consumer Goods, Home Appliances
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Entrepreneurship Strategy China Sustainability
Transforming Geely: From fridges to motorcycles to EVs … to?
The case is about the continuous entrepreneurial transformation, over two decades, of a company in terms of increasingly advanced technologies and international product markets. It describes how Geely, a leading player in the global automotive industry, started in the 1980s with its founder capitalizing on a series of opportunities during the ti…
Best-selling Case Study
By Mark J. Greeven Patrick Reinmoeller Lisa Simone Duke and Wei Wei
Case reference: IMD-7-2321 ©2022
Case Study Strategy Technology Management Asia China
CATL: Global battery supremacy
Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, Zeng Yuqun, traveled to the US and acquired a patent for a lithium-ion polymer (LiPo) battery from Bell Laboratories. Then, through a series of technological breakthroughs that came one after the othe…
By Mark J. Greeven Yunfei Feng and Patrick Reinmoeller
Case reference: IMD-7-2302 ©2022
Case Study Asia China Digital Strategy
Youhualin: Digitizing the supply chain in China
Youhualin, a Chinese technology company driven by operations research, artificial intelligence and big data technology, provides intelligent decision-making solutions to help companies optimize operational issues that have been persistent pain points. In 2013, China Eastern Airlines was looking for a solution to one of the industry’s toughest pr…
By Mark J. Greeven Patrick Reinmoeller Yunfei Feng and Erik Walenza-Slabe
Case reference: IMD-7-2350 ©2022
Case Study Strategy Asia Digital Technology Management China
SEA: A $140 billion hidden Alibaba?
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), then expanded to e-commerce (like Alibaba), and then digital payments and financial services (like Ant Financial). The company, with its roots in China, was founded by Chinese entrepreneurs who buil…
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
Case reference: IMD-7-2337 ©2021
Case Study Strategy Asia China
Pop Mart: LEGO or Disney?
In June 2020, Pop Mart, a 10-year history Chinese trendy toy company achieved market value of US$15 billion, higher than LEGO or Hasbro. Pop Mart toys are not traditional; they are not for kids but for Generation Z. It’s business model uses innovative ways to sell trendy toys. It combines designer toys and blind boxes to provide the feeling of e…
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
Case reference: IMD-7-2303 ©2021
Case Study Strategy Asia China
Shein: Another Amazon or terminator of Zara?
As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing st…
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
Case reference: IMD-7-2298 ©2021
Case Study Finance Digital China
Ping An: How a Chinese insurance firm became a tech giant (B)
While Ping An is so successful to transform and reinvent itself to a tech giant, it discovered the demand of small and medium sized financial institutions to deploy technology. In December 2015, Ping An set up OneConnect, a fintech spinoff, to export its internal technology and repackage them as services to other banks and insurance companies in…
By Howard H. Yu Yunfei Feng and Anouk Lavoie Orlick
Case reference: IMD-7-2243 ©2020
Case Study Finance Digital China
Ping An: How a Chinese insurance firm became a tech giant (A)
The case illustrates how Ping An can anticipate digital trends such as cloud computing and evolve from its core business to expand to new areas. Ping An began by selling property and casualty insurance but soon expanded to banking and financial services. The firm then invested heavily in I.T. development in order to take part in the Internet eco…
By Howard H. Yu Yunfei Feng and Anouk Lavoie Orlick
Case reference: IMD-7-2138 ©2020
Case Study China Strategy
XCMG: Digital business transformation of a manufacturing giant
This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital transformation of XCMG has been so fast, that within less than 10 years, it developed from this internal IT project to a digital platform that provides services to many external enterprises. This ca…
By Mark J. Greeven and Yunfei Feng
Case reference: IMD-7-2142 ©2020
Case Study Strategy Diversity and Equity and Inclusion China
The role of Ping An technology in enabling Ping An group’s digital ecosystem
The case traces the development of Ping An Company of China Ltd from its launch in 1988 to 2018. The company, founded by Ma Mingzhe in Schenzhen, started in insurance and became the first Chinese insurer to adopt a shareholding structure. By 2018 it was the largest insurance company in China. The case charts the development of the company and ho…
By Mark J. Greeven Lisa Simone Duke Jui An Yang and Wei Wei
Case reference: IMD-7-2145 ©2019