China
Latest Case Studies
Case Study Entrepreneurship Strategy China Sustainability
Transforming Geely: From fridges to motorcycles to EVs … to?
The case is about the continuous entrepreneurial transformation, over two decades, of a company in terms of increasingly advanced technologies and international product markets. It describes how Geely, a leading player in the global automotive industry, started in the 1980s with its founder capitalizing on a series of opportunities during the ti…
By Mark J. Greeven Patrick Reinmoeller Lisa Simone Duke and Wei Wei
©2022
Case Study Strategy Technology Management Asia China
CATL: Global battery supremacy
Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, Zeng Yuqun, traveled to the US and acquired a patent for a lithium-ion polymer (LiPo) battery from Bell Laboratories. Then, through a series of technological breakthroughs that came one after the othe…
By Mark J. Greeven Yunfei Feng and Patrick Reinmoeller
©2022
Case Study Asia China Digital Strategy
Youhualin: Digitizing the supply chain in China
Youhualin, a Chinese technology company driven by operations research, artificial intelligence and big data technology, provides intelligent decision-making solutions to help companies optimize operational issues that have been persistent pain points. In 2013, China Eastern Airlines was looking for a solution to one of the industry’s toughest pr…
By Mark J. Greeven Patrick Reinmoeller Yunfei Feng and Erik Walenza-Slabe
©2022
Case Study Strategy Asia Digital Technology Management China
SEA: A $140 billion hidden Alibaba?
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent), then expanded to e-commerce (like Alibaba), and then digital payments and financial services (like Ant Financial). The company, with its roots in China, was founded by Chinese entrepreneurs who buil…
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
©2021
Case Study Strategy Asia China
Pop Mart: LEGO or Disney?
In June 2020, Pop Mart, a 10-year history Chinese trendy toy company achieved market value of US$15 billion, higher than LEGO or Hasbro. Pop Mart toys are not traditional; they are not for kids but for Generation Z. It’s business model uses innovative ways to sell trendy toys. It combines designer toys and blind boxes to provide the feeling of e…
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
©2021
Case Study Strategy Asia China
Shein: Another Amazon or terminator of Zara?
As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing st…
By Mark J. Greeven Patrick Reinmoeller and Yunfei Feng
©2021
Case Study Finance Digital China
Ping An: How a Chinese insurance firm became a tech giant (B)
While Ping An is so successful to transform and reinvent itself to a tech giant, it discovered the demand of small and medium sized financial institutions to deploy technology. In December 2015, Ping An set up OneConnect, a fintech spinoff, to export its internal technology and repackage them as services to other banks and insurance companies in…
By Howard H. Yu Yunfei Feng and Anouk Lavoie Orlick
©2020
Case Study Finance Digital China
Ping An: How a Chinese insurance firm became a tech giant (A)
The case illustrates how Ping An can anticipate digital trends such as cloud computing and evolve from its core business to expand to new areas. Ping An began by selling property and casualty insurance but soon expanded to banking and financial services. The firm then invested heavily in I.T. development in order to take part in the Internet eco…
By Howard H. Yu Yunfei Feng and Anouk Lavoie Orlick
©2020
Case Study China Strategy
XCMG: Digital business transformation of a manufacturing giant
This case was written in 2019, 10 years after Xuzhou Construction Machinery Group Co. Ltd. (XCMG) initiated its SAP ERP project in 2009. The digital transformation of XCMG has been so fast, that within less than 10 years, it developed from this internal IT project to a digital platform that provides services to many external enterprises. This ca…
By Mark J. Greeven and Yunfei Feng
©2020
Case Study Strategy Diversity and Equity and Inclusion China
The role of Ping An technology in enabling Ping An group’s digital ecosystem
The case traces the development of Ping An Company of China Ltd from its launch in 1988 to 2018. The company, founded by Ma Mingzhe in Schenzhen, started in insurance and became the first Chinese insurer to adopt a shareholding structure. By 2018 it was the largest insurance company in China. The case charts the development of the company and ho…
By Mark J. Greeven Lisa Simone Duke Jui An Yang and Wei Wei
©2019