Diversity and Equity and Inclusion
Latest Case Studies
Case Study Sustainability Diversity and Equity and Inclusion
OCP: Liberating energy to create sustainable growth
The case focuses on the transformation of OCP, a state-owned monopoly that mined and exploited Morocco’s phosphate reserves. By 2021 it had become an organization with a mission to contribute to the sustainability of food security as the custodians of 70% of the world’s phosphate reserves. Phosphate is one of three vital ingredients in fertilize…
Case Study Family Business Sustainability Strategy Diversity and Equity and Inclusion
Firmenich: Juggling the short and the long term
Formatted like a comic-strip, this case showcases how Firmenich achieved resilience and strong sustainability commitments thanks to its family ownership. The case investigates how family ownership spanning across four generations and 125 years, has influenced the company’s core values and brought a long-term perspective to its strategy, which al…
By Sameh Abadir and Marta Widz
©2022
Firmenich: Juggling the short and the long term
By Sameh Abadir and Marta Widz
©2022
Summary
Formatted like a comic-strip, this case showcases how Firmenich achieved resilience and strong sustainability commitments thanks to its family ownership. The case investigates how family ownership spanning across four generations and 125 years, has influenced the company’s core values and brought a long-term perspective to its strategy, which allowed sustainability, diversity, and inclusion on the executives’ agenda many decades before its peers. The case concludes by illustrating how these core foundational values allowed Firmenich to weather the COVID-19 storm by prompting the organization to react very rapidly, in a display of strong resilience. Firmenich is the winner of the 2019 IMD-Pictet Sustainability in Family Business Award.
Copyright ©2022
Copyright owner IMD Copyright
Organization Firmenich
Industry Consumer Goods, Cosmetics and Perfumes;Consumer Goods, Food and Beverage
Language English
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Research Information & Knowledge Hub for additional information on IMD publications

Case Study Organizational Behavior Social Innovation Strategy General Management Leadership Diversity and Equity and Inclusion Sustainability
Allianz Africa: We secure your future
The case and video focus on Delphine TraorĂ© as she takes over as CEO of Allianz Africa, in November 2021. The written case and video explore the external and internal challenges she and Allianz Africa face. The challenges are especially interesting because of the completely different view of insurance that exists in Africa and because Delphine p…
By Robert Hooijberg and Nancy Lane
©2022
Allianz Africa: We secure your future
By Robert Hooijberg and Nancy Lane
©2022
Summary
The case and video focus on Delphine Traoré as she takes over as CEO of Allianz Africa, in November 2021. The written case and video explore the external and internal challenges she and Allianz Africa face. The challenges are especially interesting because of the completely different view of insurance that exists in Africa and because Delphine pursues a purpose beyond just improving the business. This exposure to the African perspective and Delphine’s leadership allows participants both to challenge their business assumptions and reflect on their own purpose.
Copyright ©2022
Copyright owner IMD Copyright
Organization Allianz Africa
Industry Finance and Insurance, Insurance
Language English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Sustainability Entrepreneurship Strategy Supply Chain Diversity and Equity and Inclusion
Lionheart Farms (Philippines) and the tree of life
Lionheart Agrotech Limited, the holding company of Lionheart Farms is developing a large-scale sustainable hybrid coconut plantation with integrated processing and manufacturing capacities in the Philippines. The case describes the idea of the founders, their journey, the challenges they met and how they solved them. The case explores the key c…
By Benoit F. Leleux Anna Ziolkovska Jose Mora Said Chekri and Thibaud de Veyrac
©2022
Case Study Marketing Strategy Diversity and Equity and Inclusion Growth Social Platform Sustainability
Kineer: A social marketing challenge
Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish Jain, an ex-hospitality industry veteran. Their objective in setting up Kineer was to provide a life of dignity to the socially stigmatized third gender community in India. As a startup, Kineer fa…
3rd prize in the 2022 John Molson MBA Case Writing Competition
By Dominique Turpin Umashankar Venkatesh Jones Mathew and Sandeep Puri
©2022
Kineer: A social marketing challenge
Case Study Family Business Diversity and Equity and Inclusion Strategy Sustainability Value Creation
Brown-Forman: Nothing better in the market
London, UK, July 2020. G. Garvin Brown IV, the chairman of Brown-Forman Corporation and 5th generation family shareholder, was preparing to celebrate the firm’s 150th anniversary. Despite its current global footprint, a turnover in excess of $3.3 billion and over 4,800 employees worldwide, Brown-Forman had remained in Louisville, Kentucky, close…
2021 EFMD Case Writing Competition Award – Family Business
By Benoit F. Leleux Marta Widz and Marc Chauvet
©2021
Brown-Forman: Nothing better in the market
Case Study Sustainability Strategy Marketing Operations Diversity and Equity and Inclusion
Going plastic neutral: The Nestlé Philippines experience (B)
In March 2019, Kais Marzouki, Chairman and CEO of NestlĂ© Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recentl…
By Dominique Turpin Sandeep Puri and Jikyeong Kang
©2021
Case Study Sustainability Strategy Marketing Operations Diversity and Equity and Inclusion
Going plastic neutral: The Nestlé Philippines experience (A)
In March 2019, Kais Marzouki, Chairman and CEO of NestlĂ© Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recentl…
By Dominique Turpin Sandeep Puri and Jikyeong Kang
©2021
Case Study Sustainability Entrepreneurship Diversity and Equity and Inclusion
Essilor’s Eye Mitra program: Serving BOP markets through inclusive business models
At Essilor, Jayanth Bhuvaraghan, recently retired Chief Mission Officer (CMO), had launched and then promoted an original base-of-pyramid (BOP) operation in India, which recruited, trained and set up some 8,000 Eye Mitras to operate in remote rural communities. These primary vision care providers were able to run vision tests and produce correct…
By Benoit F. Leleux Pallivathukkal Cherian Abraham and Jayanth Bhuvaraghan
©2021
Case Study Finance Sustainability Investment Diversity and Equity and Inclusion
Nia Impact Capital: Active ownership for social justice
The case is about a sustainable investor firm, Nia Impact Capital (Nia) (Oakland, California), and its founder and CEO, Kristin Hull. Hull aims to invest in gender and racial justice and to make money with meaning and purpose. She brings the logic of impact investing to public markets, exercising active ownership, and engaging with portfolio com…
2021 EFMD Case Writing Competition Award – Responsible Leadership
By Vanina Farber and María Helena Jaén
©2021
Nia Impact Capital: Active ownership for social justice
Case Study Agility Entrepreneurship Growth Sustainability Diversity and Equity and Inclusion
How Covid-19 tests entrepreneurs’ agility (B): Mobilizing through the crisis
Case B describes Tatulova’s actions in response to the crisis. This included a meeting with President Putin to discuss the situation of small businesses. Tatulova’s speech, in which she pleaded with him to support Russian entrepreneurs, made her very visible in Russia and propelled her into a nationwide role as the ombudsman for small businesses…
By Heather Cairns-Lee Angelika Kipor Sabina Djuric Ekaterina Risovanaya and Brice Mahé
©2021
Case Study Agility Entrepreneurship Growth Sustainability Diversity and Equity and Inclusion
How Covid-19 tests entrepreneurs’ agility (A): Success hanging in the balance
Case A focuses on how entrepreneurs and leaders deal with sudden unexpected events and crises. It describes the tensions that Russian female entrepreneur and CEO Anastasia Tatulova had to deal with in response to the coronavirus pandemic that wrought wide-scale disruption on society and businesses across the world. Tatulova founded the AnderSon …
By Heather Cairns-Lee Angelika Kipor Sabina Djuric Ekaterina Risovanaya and Brice Mahé
©2021
How Covid-19 tests entrepreneurs’ agility (A): Success hanging in the balance
By Heather Cairns-Lee Angelika Kipor Sabina Djuric Ekaterina Risovanaya and Brice Mahé
©2021
Summary
Case A focuses on how entrepreneurs and leaders deal with sudden unexpected events and crises. It describes the tensions that Russian female entrepreneur and CEO Anastasia Tatulova had to deal with in response to the coronavirus pandemic that wrought wide-scale disruption on society and businesses across the world. Tatulova founded the AnderSon café to address a lack of family-friendly cafés in Russia. Having started in 2009 with a single café in Moscow, AnderSon celebrated its 10th anniversary in 2019 as a chain of 52 cafés in Russia and neighboring countries. It employed 1,500 staff in its cafés and in the “Factory of Happiness,” which produced the confectionery sold in the cafés. At the beginning of 2020, Tatulova was poised to expand her business with outside investment, but by March, as COVID-19 triggered restrictions and the shutdown of society, her core business was paralyzed by a 90% drop in sales. This put her in the critical situation of having to fight for AnderSon’s survival. Along with other small and medium enterprises (SMEs) in Russia, AnderSon was obliged to pay staff during the lockdown and received very limited government support. The case highlights the struggles that Tatulova faced and it ends with her having to decide what to do with her business.
Copyright ©2021
Copyright owner IMD Copyright
Organization AnderSon Café
Industry Travel and Leisure, Catering
Language English
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Research Information & Knowledge Hub for additional information on IMD publications

Case Study Sustainability Luxury Strategy Diversity and Equity and Inclusion
Chanel 1.5°: A sustainability journey
In a short span of five or six years, CHANEL embraced CSR (corporate social responsibility) and ESG (environmental, social, governance) initiatives that stretched far beyond its established comfort zone of artistic direction and creative output. The progression of these initiatives culminated in March 2020, when the company launched CHANEL Missi…
By Vanina Farber Stéphane J. G. Girod and Martin Králik
©2021
Case Study Sustainability Strategy Luxury Diversity and Equity and Inclusion
Maison Chloé: Driving purposeful transformation for sustainability
At luxury fashion house Maison ChloĂ©, minds were focused on the first collection of new Creative Director, Gabriela Hearst, which was just hitting the stores. Chloé’s CEO, Riccardo Bellini, had recruited Gabriela, known for her commitment to sustainability through her own brand, to epitomize the Maison’s new responsible purpose. Riccardo, along …
By Vanina Farber Stéphane J. G. Girod and Lisa Simone Duke
©2021
Case Study Organizational Behavior Leadership Diversity and Equity and Inclusion Sustainability
GMC managing through the Covid-19 pandemic: Shooting for the moon or set up to fail
The case describes the challenges faced by a young and ambitious woman taking on a high-risk project during the unusual environment of the Pandemic. Her new innovative ideas are flatly rejected by her senior colleagues, mostly men but also a powerful woman Partner. While failure is not an option for the young consultant, it is not excluded eithe…
By Kamran Kashani Tawfik Jelassi and Abraham Pallivathukkal Cherian
©2021