IMD business school for management and leadership courses

Diversity and Equity and Inclusion
Latest Case Studies
Case Study Social Innovation Strategy Sustainability Diversity and Equity and Inclusion
Count every child: Telenor’s digital birth registration
Birth registration – considered a basic human right provided by government services – was still not working in many countries. One in four children worldwide is not registered. Yet, Zainab Siddiqui, head of sustainability at Telenor Pakistan, had a different idea. In 2013, she initiated the Digital Birth Registration Project in Pakistan in two p…
By James E. Henderson
Case reference: IMD-7-2410 ©2023
Count every child: Telenor’s digital birth registration
By James E. Henderson
Case reference: IMD-7-2410 ©2023
Summary
Birth registration – considered a basic human right provided by government services – was still not working in many countries. One in four children worldwide is not registered. Yet, Zainab Siddiqui, head of sustainability at Telenor Pakistan, had a different idea. In 2013, she initiated the Digital Birth Registration Project in Pakistan in two provinces to replace the existing paper-based approach. Her entrepreneurial leadership was encouraged in Telenor, a global mobile network operator based in Norway, active in 8 markets with over 170 million subscribers. The company was an organization true to its original purpose of “promoting a country’s prosperity” – by “empowering societies and connecting its subscribers to what matters most.” What mattered most could be digital health, digital farming or digital banking services – several of the services that the company had launched over the years. Digital birth registration and its potential follow-on services – such as digital marriage certificates and digital driver’s licenses – were considered good not only for what matters most but also potentially for the bottom line. After several years of successful implementation of the project, Zainab considered how Telenor Pakistan could take on full responsibility for the service from the Pakistani government. How would the company prepare and position itself for the eventual negotiations with the government for this potential growth opportunity?
Reference IMD-7-2410
Copyright ©2023
Copyright owner IMD Copyright
Organization Telenor Group
Industry Services, Telecommunications
Language English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Sustainability Diversity and Equity and Inclusion
J.M. Huber Corporation: Testing the limits of resilience capabilities
As circumstances of the COVID-19 pandemic continued to shift and evolve, J.M. Huber Corporation (Huber) remained focused on protecting its employees, maintaining business continuity, and on advancing its multi-year sustainability strategy. The efforts of Mike Marberry, the President & CEO, the Huber Management Council (HMC), the family sharehold…
By Sameh Abadir and Marta Widz
Case reference: IMD-7-2412 ©2023
Case Study Entrepreneurship Family Business Leadership Sustainability Diversity and Equity and Inclusion
Maria Ahlström-Bondestam: Together everyone achieves more (Video case)
This case presents the unique approach to philanthropy of the Ahlström family. A group of 25 fifth-generation female Ahlström family members founded the Eva Ahlström foundation in 2010, in the name of the family matriarch Eva Ahlström (1848–1920), who was a big contributor to society in her time. This led to the establishment of the Ahlström Co…
By Peter Vogel and Malgorzata Smulowitz
Case reference: IMD-7-2414 ©2022
Case Study Corporate Governance Strategy Sustainability Diversity and Equity and Inclusion
Multi-stakeholder governance at Better Cotton
Better Cotton was founded in 2005 to set standards for cotton production, with a goal of facilitating ethical, environmental and development-friendly agricultural practices. As multiple players come under increasing pressure to address social and environmental issues across their supply chains, Better Cotton aims to engage all actors to work tog…
By Didier Cossin and Sophie Linguri Coughlan
Case reference: IMD-7-2421 ©2022
Multi-stakeholder governance at Better Cotton
By Didier Cossin and Sophie Linguri Coughlan
Case reference: IMD-7-2421 ©2022
Summary
Better Cotton was founded in 2005 to set standards for cotton production, with a goal of facilitating ethical, environmental and development-friendly agricultural practices. As multiple players come under increasing pressure to address social and environmental issues across their supply chains, Better Cotton aims to engage all actors to work together. The Better Cotton Standard System was developed as a holistic approach to sustainable cotton production that addresses the three pillars of sustainability: environmental, social and economic. The organization works to build capacity by working with local partners to train cotton farmers worldwide in more sustainable farming practices that improve their livelihoods and protect and restore the environment. Its assurance model aims to balance scalability with cost effectiveness. Its Chain of Custody system matches supply and demand by tracing transactions throughout the supply chain. Better Cotton subscribes to a multi-stakeholder governance model, bringing stakeholders together to participate in dialogue, decision making and implementation of responses to joint problems. By seeking input from multiple types of actors involved in a question, the eventual consensual decision gains greater legitimacy, and it can be more effectively implemented than a response by any single actor. Multi-stakeholder governance requires balancing representation with the need for efficiency and effectiveness in developing and implementing strategy. The case allows for a discussion on the extent to which the BetterCotton governance model is aligned with its strategy and mission, and more broadly, how to design governance for multi-stakeholder organizations.
Reference IMD-7-2421
Copyright ©2022
Copyright owner IMD Copyright
Organization Better Cotton
Industry Manufacturing, Textile
Language English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Sustainability Diversity and Equity and Inclusion
OCP: Liberating energy to create sustainable growth
The case focuses on the transformation of OCP, a state-owned monopoly that mined and exploited Morocco’s phosphate reserves. By 2021 it had become an organization with a mission to contribute to the sustainability of food security as the custodians of 70% of the world’s phosphate reserves. Phosphate is one of three vital ingredients in fertilize…
By Heather Cairns-Lee and Tawfik Jelassi
Case reference: IMD-7-2330 ©2022
Case Study Family Business Sustainability Strategy Diversity and Equity and Inclusion
Firmenich: Juggling the short and the long term (Cartoon case)
Formatted like a comic-strip, this case showcases how Firmenich achieved resilience and strong sustainability commitments thanks to its family ownership. The case investigates how family ownership spanning across four generations and 125 years, has influenced the company’s core values and brought a long-term perspective to its strategy, which al…
By Sameh Abadir and Marta Widz
Case reference: IMD-7-2308 ©2022
Firmenich: Juggling the short and the long term (Cartoon case)
By Sameh Abadir and Marta Widz
Case reference: IMD-7-2308 ©2022
Summary
Formatted like a comic-strip, this case showcases how Firmenich achieved resilience and strong sustainability commitments thanks to its family ownership. The case investigates how family ownership spanning across four generations and 125 years, has influenced the company’s core values and brought a long-term perspective to its strategy, which allowed sustainability, diversity, and inclusion on the executives’ agenda many decades before its peers. The case concludes by illustrating how these core foundational values allowed Firmenich to weather the COVID-19 storm by prompting the organization to react very rapidly, in a display of strong resilience. Firmenich is the winner of the 2019 IMD-Pictet Sustainability in Family Business Award.
Reference IMD-7-2308
Copyright ©2022
Copyright owner IMD Copyright
Organization Firmenich
Industry Consumer Goods, Cosmetics and Perfumes;Consumer Goods, Food and Beverage
Language English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Sustainability Entrepreneurship Strategy Supply Chain Diversity and Equity and Inclusion
Lionheart Farms (Philippines) and the tree of life (Abridged)
Lionheart Agrotech Limited, the holding company of Lionheart Farms is developing a large-scale sustainable hybrid coconut plantation with integrated processing and manufacturing capacities in the Philippines. The case describes the idea of the founders, their journey, the challenges they met and how they solved them. The case explores the key c…
2021-2022 HEC MontrĂ©al AEMBA CSR Case Writing Competition – 1st Prize
By Benoit F. Leleux Anna Ziolkovska Jose Mora Said Chekri and Thibaud de Veyrac
Case reference: IMD-7-2340 ©2022
Case Study Sustainability Entrepreneurship Strategy Supply Chain Diversity and Equity and Inclusion
Lionheart Farms (Philippines) and the tree of life
Lionheart Agrotech Limited, the holding company of Lionheart Farms is developing a large-scale sustainable hybrid coconut plantation with integrated processing and manufacturing capacities in the Philippines. The case describes the idea of the founders, their journey, the challenges they met and how they solved them. The case explores the key c…
2023 Financial Times Responsible Business Education Awards – Highly Commended
By Benoit F. Leleux Anna Ziolkovska Jose Mora Said Chekri and Thibaud de Veyrac
Case reference: IMD-7-2282 ©2022
Case Study Marketing Strategy Diversity and Equity and Inclusion Growth Social Platform Sustainability
Kineer: A social marketing challenge
Kineer Services Limited (Kineer) was a social marketing startup set up in 2018 by Lakshmi Narayan Tripathi, a prominent Indian transgender, and Manish Jain, an ex-hospitality industry veteran. Their objective in setting up Kineer was to provide a life of dignity to the socially stigmatized third gender community in India. As a startup, Kineer fa…
2022 John Molson MBA International Case Writing Competition – 3rd prize
Best-selling Case Study
By Dominique Turpin Umashankar Venkatesh Jones Mathew and Sandeep Puri
Case reference: IMD-7-2293 ©2022
Case Study Family Business Diversity and Equity and Inclusion Strategy Sustainability Value Creation
Brown-Forman: Nothing better in the market
London, UK, July 2020. G. Garvin Brown IV, the chairman of Brown-Forman Corporation and 5th generation family shareholder, was preparing to celebrate the firm’s 150th anniversary. Despite its current global footprint, a turnover in excess of $3.3 billion and over 4,800 employees worldwide, Brown-Forman had remained in Louisville, Kentucky, close…
2021 EFMD Case Writing Competition Award – Family Business
By Benoit F. Leleux Marta Widz and Marc Chauvet
Case reference: IMD-7-2259 ©2021
Case Study Sustainability Strategy Marketing Operations Diversity and Equity and Inclusion
Going plastic neutral: The Nestlé Philippines experience (B)
In March 2019, Kais Marzouki, Chairman and CEO of NestlĂ© Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recentl…
By Dominique Turpin Sandeep Puri and Jikyeong Kang
Case reference: IMD-7-2347 ©2021
Case Study Sustainability Strategy Marketing Operations Diversity and Equity and Inclusion
Going plastic neutral: The Nestlé Philippines experience (A)
In March 2019, Kais Marzouki, Chairman and CEO of NestlĂ© Philippines Inc. (NPI), wanted his company to reach plastic neutrality at the earliest possible time. Globally, including in the Philippines, more and more consumers, governments, NGOs and media were concerned by plastic waste and pollution. Mark Schneider, Nestlé’s global CEO, had recentl…
By Dominique Turpin Sandeep Puri and Jikyeong Kang
Case reference: IMD-7-2346 ©2021
Case Study Sustainability Entrepreneurship Diversity and Equity and Inclusion
Essilor’s Eye Mitra program: Serving BOP markets through inclusive business models
At Essilor, Jayanth Bhuvaraghan, recently retired Chief Mission Officer (CMO), had launched and then promoted an original base-of-pyramid (BOP) operation in India, which recruited, trained and set up some 8,000 Eye Mitras to operate in remote rural communities. These primary vision care providers were able to run vision tests and produce correct…
By Benoit F. Leleux Pallivathukkal Cherian Abraham and Jayanth Bhuvaraghan
Case reference: IMD-7-2311 ©2021
Case Study Finance Sustainability Investment Diversity and Equity and Inclusion
Nia Impact Capital: Active ownership for social justice
The case is about a sustainable investor firm, Nia Impact Capital (Nia) (Oakland, California), and its founder and CEO, Kristin Hull. Hull aims to invest in gender and racial justice and to make money with meaning and purpose. She brings the logic of impact investing to public markets, exercising active ownership, and engaging with portfolio com…
2021 EFMD Case Writing Competition Award – Responsible Leadership
By Vanina Farber and María Helena Jaén
Case reference: IMD-7-2336 ©2021
Case Study Agility Entrepreneurship Growth Sustainability Diversity and Equity and Inclusion
How Covid-19 tests entrepreneurs’ agility (B): Mobilizing through the crisis
Case B describes Tatulova’s actions in response to the crisis. This included a meeting with President Putin to discuss the situation of small businesses. Tatulova’s speech, in which she pleaded with him to support Russian entrepreneurs, made her very visible in Russia and propelled her into a nationwide role as the ombudsman for small businesses…
By Heather Cairns-Lee Angelika Kipor Sabina Djuric Ekaterina Risovanaya and Brice Mahé
Case reference: IMD-7-2345 ©2021
Find out more about Equity, Inclusion and Diversity at IMD

We help leaders and organisations to invest in inclusive leadership, equity and fairness.