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Disruption
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Case Study Strategy Disruption Entrepreneurship General Management
UniMag: Quality of life on paper, on air and online
Terry Burns launched UniMag in 2007 and went on to develop its ecosystem of affiliated companies over several years. As most media were rapidly shifting online, UniMag established its brand as a high-profile magazine with a counter-intuitive focus on high-quality print and journalism. Since then, digitalization has increasingly shaped the media …
By Patrick Reinmoeller
Case reference: IMD-7-2540 ©2024
UniMag: Quality of life on paper, on air and online
By Patrick Reinmoeller
Case reference: IMD-7-2540 ©2024
Summary
Terry Burns launched UniMag in 2007 and went on to develop its ecosystem of affiliated companies over several years. As most media were rapidly shifting online, UniMag established its brand as a high-profile magazine with a counter-intuitive focus on high-quality print and journalism. Since then, digitalization has increasingly shaped the media landscape, opening many opportunities for Burns. By 2023 digital activities most effectively drive the business of the many affiliated companies in UniMag’s ecosystem. In contrast, its print magazine sales have stalled, and costs keep growing. Burns and her team must make a strategic decision: What to do and what to stop? Where to perform and where to transform? In the context of a transforming media industry, the case illustrates how to set strategic direction in the face of disruptive forces in order to drive change and open opportunities.
Reference IMD-7-2540
Copyright ©2024
Copyright owner IMD Copyright
Organization UniMag (Disguised)
Industry Media
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Digital Transformation Disruption Entrepreneurship Operations Sustainability
Galeneo Health: Scaling the hospital@home platform
MADRID (SPAIN), MARCH 2023. Jaime Garcia-Prieto, founder and CEO of Galeneo, was polishing the deck for the fundraising for his healthcare start-up. The seed round of €1 million would take him to the institutional A round scheduled for Q3-2024, a comfortable 18-month+ runway. His proposal to decentralize healthcare through a tech-enabled hospita…
By Benoit F. Leleux
Case reference: IMD-7-2496 ©2023
Galeneo Health: Scaling the hospital@home platform
By Benoit F. Leleux
Case reference: IMD-7-2496 ©2023
Summary
MADRID (SPAIN), MARCH 2023. Jaime Garcia-Prieto, founder and CEO of Galeneo, was polishing the deck for the fundraising for his healthcare start-up. The seed round of €1 million would take him to the institutional A round scheduled for Q3-2024, a comfortable 18-month+ runway. His proposal to decentralize healthcare through a tech-enabled hospital@home platform offered the solution people were looking for not only in Spain but also in most advanced economies. According to a recent Economist article, the NHS, like many healthcare systems, had become a sickness service, not a health service. To live up to the promise of its name would require a shift in focus, away from hospitals to the community, from centralized treatment to community-based prevention and bedside medicine. In other words, health systems needed to be investing in smoke alarms, not fire extinguishers. In 2020, as the Covid pandemic began, Jaime envisioned the future of in-home care for patients with chronic treatment needs. In 2021, he embarked on developing a platform to coordinate bedside medical care anywhere, anytime, in minutes. Galeneo was born. By 2023, it had integrated 200+ healthcare providers (HCPs) and 11+ institutional partners in the Madrid region, enabling the provision of general high-value services outside hospital. Revenues of €1.6 million in 2023 were expected, with a growth rate of about 8% every month and net profit breakeven reached in February. Things looked positive, but there were issues around scaling fast – although Jaime had found solutions. To counter the limited availability of qualified healthcare workers, he developed the Galeneo Academy to train future in-home bedside specialists. Tech-enabled standardization reduced operational complexity through an easy-to-use app and included real-time monitoring and quality control. Finally, the whole concept of community-based bedside medicine was still nascent, which meant market participants needed to adopt original approaches. But it was a large market with great potential.
Reference IMD-7-2496
Copyright ©2023
Copyright owner IMD Copyright
Organization Galeneo
Industry Health Care, Health and Medical Services
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study Entrepreneurship Disruption Strategy Sustainability
SIBIUS: Battling cognitive disorders
Sept 2022. Corinne Avelines, SIBIUS’s CEO, had received the news that the results of the first large-scale test of the company’s first product had just been published. The test, conducted with children between 3 and 4 years old, validated their approach to early detection of autism. The technology was grounded in research showing that it was pos…
2024 John Molson MBA International Case Writing Competition – 3rd Prize
By Benoit F. Leleux Giorgia Riba Renee Pazdan Manu K. Mathew and Arvind Hurboseea
Case reference: IMD-7-2447 ©2023
Case Study Disruption Leadership Strategy Digital
From Telco to Techco: Globe’s dual transformation
Many companies today face the need to embark on a dual transformation: Reinventing and sustaining their core business while concurrently creating new, future businesses. This case about Globe Telecom, Inc., in the Philippines presents the s.tory of just such a transformation The case is bookended by the CEO’s 14-year tenure and describes success…
By Richard Roi Mark J. Greeven and Martin Králik
Case reference: IMD-7-2426 ©2023
Case Study Strategy Digital Disruption Finance Leadership
J.P. Morgan Private Bank (B): Engage … or disengage?
MAY 2022: The planning phase for the Engage project has taken way too long, in part because the technological platform was so critical to the success of the project. After months of discussions with a fintech company, a proof of concept had been delivered, showing promising results but it was still far from the fully integrated solution that had…
By Benoit F. Leleux Morris Naqib Pierre Christian Wüst Rain Sepp and Sylvain Gioux
Case reference: IMD-7-2494 ©2023
Case Study Strategy Digital Disruption Finance Leadership
J.P. Morgan Private Bank (A): From advisory to best-in-class service offering
SEPTEMBER 2020: Adam Tejpaul and Gabriele Zaninetti were just tasked with the most transformative project J.P. Morgan Private Bank had faced in over 15 years, i.e. the integration of advisory services as part of their offerings. Adam knew the private banking industry inside-out and had witnessed all major changes in the private banking industry….
By Benoit F. Leleux Morris Naqib Pierre Christian Wüst Rain Sepp and Sylvain Gioux
Case reference: IMD-7-2493 ©2023
Case Study Digital Business to Business Disruption Strategy Sustainability
The journey to digitize tennis: Infosys (C), the future
Infosys collaborated with the International Tennis Hall of Fame (ITHF) to create a metaverse-based digital twin, bridging tradition and innovation. The post-Covid drive for sustainability prompted Infosys to address carbon emissions by developing an ATP carbon tracker app, highlighting its environmental and societal commitment. Enhancing visibil…
By Carlos Cordon and Franck Calleeuw
Case reference: IMD-7-2442 ©2023
Case Study Digital Business to Business Disruption Strategy
The journey to digitize tennis: Infosys (B), the present
The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.
By Carlos Cordon and Franck Calleeuw
Case reference: IMD-7-2441 ©2023
Case Study Digital Business to Business Disruption Strategy
The journey to digitize tennis: Infosys (A), the past
Case A explores the transformative role of data analytics in the sports industry through the lens of Infosys, an innovative tech company. Infosys aims to showcase its AI and analytics expertise by partnering with the Association of Tennis Professionals (ATP). Recognizing the potential of data to reshape the experience of fans and to advance the …
By Carlos Cordon and Franck Calleeuw
Case reference: IMD-7-2440 ©2023
Case Study Sustainability Business to Business Disruption Strategy
The Wärtsilä way: Green is not black or white
This case highlights Wärtsilä’s significant role in the decarbonization journey of the energy and marine sectors. Despite the difficult financial situation and challenging market dynamics – Wärtsilä was active in industries that relied heavily on fossil fuels with little potential for future growth – CEO Hakan Agnevall took a bold decision to co…
By Julia Katharina Binder and Valerie Keller-Birrer
Case reference: IMD-7-2483 ©2023
Case Study Disruption Human Resources Leadership Organizational Behavior Culture
Future-proofing Roche: Transforming for agility and empowerment
In 2016, Roche, then a 120-year-old global leader in healthcare, pharmaceuticals and diagnostics, was in growing need of reinventing itself to become faster and more adaptable. It was facing disruption both from nimbler rivals and new competitors. The organization was sometimes likened to a “tanker” – a collective of 100,000 employees around the…
By Louise Muhdi and Martin Králik
Case reference: IMD-7-2478 ©2023
Case Study Entrepreneurship Business to Business Disruption Sustainability Strategy
Green Motion: From entrepreneurial pioneer to multinational powerhouse
Entrepreneur François Randin was successful, but searching for his next venture, wanting to build something sustainable. Suddenly he sees an all-electric sports car and decides to create an electric vehicle (EV) charging station company, even though the number of EVs on the road at the time is minuscule. He starts with software, moves to hardwar…
By Jim Pulcrano
Case reference: IMD-7-2456 ©2023
Case Study Entrepreneurship Business to Business Disruption Economics Leadership
Kandou Bus, From start-up to IPO? (B): The Scale-Up
Dr Amin Shokrollahi, a mathematician who loves research, becomes an entrepreneur by accident. He discovers a software solution to decelerate Moore’s Law, and his friend, entrepreneur Steve Papa, pushes him to create a company and bring the solution to market. For five years they “wander in the woods” building the team, raising money, developing …
By Jim Pulcrano Adel Choi Alexandra Pimshteyn Darrel Ronald and Dipendra Jain
Case reference: IMD-7-2467 ©2023
Case Study Entrepreneurship Business to Business Disruption Economics Leadership
Kandou Bus, From start-up to IPO? (A): The Start-Up
Dr Amin Shokrollahi, a mathematician who loves research, becomes an entrepreneur by accident. He discovers a software solution to decelerate Moore’s Law, and his friend, entrepreneur Steve Papa, pushes him to create a company and bring the solution to market. For five years they “wander in the woods” building the team, raising money, developing …
By Jim Pulcrano Adel Choi Dipendra Jain Alexandra Pimshteyn and Darrel Ronald
Case reference: IMD-7-2458 ©2023
Case Study Sustainability Disruption Strategy
Coal: Exit, voice or loyalty? The case of three mining multinationals
Coal plays a critical role as an energy pillar in many parts of the world. In three of the world’s most populous countries – China, India and Indonesia – coal supplies more than 60% of electricity needs. However, coal is also one of the most polluting and greenhouse gas emission-intensive substances, holding the dubious title of the single large…
By David Bach and Shih-Han Huang
Case reference: IMD-7-2436 ©2023