Disruption
Latest Case Studies
Case Study Digital Disruption Human Resources Sustainability
Automobili Lamborghini: Future-proofing an iconic luxury brand
Throughout its 60-year history, luxury carmaker Lamborghini had been consistently visionary, innovative and inspiring. Bold entrepreneurial moves – such as bringing the attributes of a racing car to mainstream, non-racing vehicles, or pioneering a luxury SUV – became an intrinsic part of the company’s DNA. Yet, entering the 2020s, the unfolding …
By Stéphane J. G. Girod and Martin Králik
©2022
Automobili Lamborghini: Future-proofing an iconic luxury brand
By Stéphane J. G. Girod and Martin Králik
©2022
Summary
Throughout its 60-year history, luxury carmaker Lamborghini had been consistently visionary, innovative and inspiring. Bold entrepreneurial moves – such as bringing the attributes of a racing car to mainstream, non-racing vehicles, or pioneering a luxury SUV – became an intrinsic part of the company’s DNA. Yet, entering the 2020s, the unfolding social, geopolitical, environmental and industrial transitions presented luxury players, including auto companies, with monumental challenges. Sustainability – and, in the car sector, electrification – came to define the new decade. In an effort to push for net-zero climate-change targets, between 2021 and 2022 EU legislators announced a virtual ban on the sale of traditional combustion engines past the year 2035. Future-proofing the organization for the challenges ahead required (i) reinventing the iconic brand so that it remained desirable in what will be a radically different automotive space, based on sustainability targets, new materials, and digital technologies; (ii) shifting the workforce composition and culture from one that was firmly rooted in engineering, precision, and a parochial, heads-down, male-dominated outlook to one that emphasized cross-functionality, diversity of backgrounds, curiosity, hyperawareness, and shared organizational and social values; and (iii) maintaining a position of thought, industry, technological and innovation leadership, alongside the timeless quality of the made-in-Italy label, at a time when customers as well as society at large are looking to global brands to come up with a renewed, compelling vision of purposeful luxury.
Copyright ©2022
Copyright owner IMD Copyright
Organization Automobili Lamborghini
Industry Consumer Goods, Luxury Goods and Jewelery;Automotive, Automobiles;Automotive
Language English
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Case Study Digital Disruption Operations
HEINEKEN: Building the connected brewery
HEINEKEN, one the world’s largest breweries, had led a long and successful effort to improve the efficiency of its brewery network. For the company COO, this was a source of pride, and also a challenge and an opportunity. Long curious about the potential for digitalizing the supply chain, perhaps this was the natural entry point for the company…
By Ralf W. Seifert and Richard Markoff
©2022
Case Study Business to Business Digital Disruption Strategy General Management Marketing Entrepreneurship Customer Centricity
Sascar: The five next years
When SASCAR was acquired by Michelin in 2014, it was barely staying afloat, selling telematic services on price. The case describes how the new CEO and CMO turned SASCAR around in five years. Without explicitly referring to it, they used customer-centric principles: they focused on customer benefits (value conception), achieved buy-in from custo…
By Frédéric Dalsace
©2022
Sascar: The five next years
By Frédéric Dalsace
©2022
Summary
When SASCAR was acquired by Michelin in 2014, it was barely staying afloat, selling telematic services on price. The case describes how the new CEO and CMO turned SASCAR around in five years. Without explicitly referring to it, they used customer-centric principles: they focused on customer benefits (value conception), achieved buy-in from customers and third parties (value delivery) and got beyond the fixed-pie mindset (value capture). The results were startling: despite the growing competition, SASCAR evolved from a money losing, “me-too” local fleet management firm into a profitable leader in a growing market. The case goes on to discuss issues that the company will need to address, including performance-based business models, a branding strategy, international expansion and relations with Michelin.
Copyright ©2022
Copyright owner IMD Copyright
Organization Sascar
Industry Manufacturing, Technology;Logistics and Supply Chain, Transportation
Language English
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Case Study Strategy Competitiveness Disruption Digital
Trader Joe’s: At a crossroads?
When Covid-19 hit the US in 2020, the grocery retail industry underwent a greatly accelerated digital transformation as consumers’ habits changed drastically in a matter of weeks. As Americans sought to avoid their risk of exposure to the coronavirus, the adoption of online grocery shopping, click-and-collect and self-checkout skyrocketed. By 20…
By Niccolò Pisani Goutam Challagalla and Inès Augier
©2022
Case Study Strategy Advertising Digital Disruption
Business on the move (B) (Video case)
Case B, a video case, reveals the identity of the company and its two protagonists. Via an interview technique, students learn about the starting situation and the reasoning behind the transformation. In three segments, Nadine Borter and Thomas Fresnard reveal how they transformed the organization – and the details are compelling The intricate d…
By Katharina Lange Nadine Borter and Thomas Frésard
©2022
Business on the move (B) (Video case)
By Katharina Lange Nadine Borter and Thomas Frésard
©2022
Summary
Case B, a video case, reveals the identity of the company and its two protagonists. Via an interview technique, students learn about the starting situation and the reasoning behind the transformation. In three segments, Nadine Borter and Thomas Fresnard reveal how they transformed the organization – and the details are compelling The intricate d…
Copyright ©2022
Copyright owner IMD Copyright
Organization Contexta
Industry Business Management Services, Advertising and Public Relations;Media
Language English
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Case Study Strategy Advertising Digital Disruption
Business on the move (A)
Digitalization has dramatically changed the advertising industry. Short life cycle projects and melting profit margins were shaping the environment in which a Swiss marketing agency transformed itself radically and uniquely. This case explores how Contexta AG responds to market challenges with a change mindset, by initializing portfolio change …
By Katharina Lange and Valerie Keller-Birrer
©2022
Business on the move (A)
By Katharina Lange and Valerie Keller-Birrer
©2022
Summary
Digitalization has dramatically changed the advertising industry. Short life cycle projects and melting profit margins were shaping the environment in which a Swiss marketing agency transformed itself radically and uniquely. This case explores how Contexta AG responds to market challenges with a change mindset, by initializing portfolio change to match the company’s values and by creating a “nomadic office.” The critical questions start with the possible competitive advantage of nomadism, but then delve more profoundly into the crucible of leading a truly customer-centric organization. Reflections on the necessary leadership capabilities, such as empathy, humility, and courage, conclude the discussion. For didactic purposes, the case is split into case A, a short, anonymous introduction; and a video case B. Case A is a crisp pre-class read, with a brief characterization of the advertising market in Europe and an anonymous introduction to the two protagonists – Nadine and Thomas, owner and CEO of the advertising agency. The case digs into the challenges posed by digitalization and the disruption/disintermediation of value chains.The objective is to reflect on possible strategic responses and ignite the discussion on how to create a truly customer-centric organization.
Copyright ©2022
Copyright owner IMD Copyright
Organization Contexta
Industry Business Management Services, Advertising and Public Relations;Media
Language English
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Case Study Digital Disruption Entrepreneurship Strategy Start-up Advertising Social Media Sustainability
Largo.ai in Hollywood: Good enough?
The case tells the story of Sami Arpa a young entrepreneur with a passion for the movie industry. Sami Arpa and his start-up Largo leverage technology to improve the movie industry. Largo launched in 2018 with the platform for short films called Sofy.tv. In 2020 Largo launches its own SaaS B2B platform providing an AI algorithm for the film-maki…
By Jim Pulcrano Laure Frank Désirée Gilgen Konrad Meyer and Federico Paparella
©2022
Case Study Disruption Strategy
Aikon Medical Devices Co. (A): Strategizing for continuous success
Set in 2008, the A case portrays the first 134 years of Aikon, a US multinational based in Minnesota. It is presented to participants as the baseline case, and they are told that the B and C cases (which will cover the next 14 years) will be handed out in class. The case depicts the rich history of the company, which succeeded in reinventing its…
By Frédéric Dalsace and Mala Banerjee
©2022
Case Study Strategy Marketing Disruption
Amazon is disrupting the book market, but differently than you might think
Michael Omer, an Israeli writer, was unsuccessful in getting his fantasy books published by traditional publishers in his home market. In the meantime, Amazon entered the market and then, in 2007, launched its e-book strategy with Kindle e-reader, Kindle Store and the Kindle Direct Publishing (KDP) platform. With these features it aimed to provi…
By Stefan Michel Marat Korovaev Alexey Kozak Elzbieta Rzepnicka and Peter Seres
©2022
Case Study Digital Strategy Disruption Competitiveness
The future of the global beer industry: What is brewing beyond the Covid-19 pandemic?
The global beer industry took an unprecedented hit during the COVID-19 pandemic. Around the world, governments implemented restrictive coronavirus containment measures such as national lockdowns, curfews and social distancing mandates. Bars, pubs, restaurants and clubs were shuttered. Concerts, festivals and sports events were cancelled or postp…
By Niccolò Pisani and Inès Augier
©2021
Case Study Strategy Digital Disruption Sustainability
The future of the fashion industry in a post-Covid-19 world
In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had had disruptive consequences, both on the demand and supply sides. But the fashion industry was in distress long before the pandemic struck. In the last decade, the industry had come under intensifying scrutiny for being exploitative, environmen…
By Niccolò Pisani and Inès Augier
©2021
Case Study Disruption Finance
SIX Payment Services (A): Disruptive innovation in the European payments industry?
The payment processing industry in Europe had operated in largely the same way for decades. A standard system of financial processing and clearing ensured a steady profit pool for most of the players. However, the payments system in Europe was facing threats on a series of fronts, including changing regulation that shifted power away from some i…
By Michael R. Wade and Christopher Zintel
©2014
SIX Payment Services (A): Disruptive innovation in the European payments industry?
By Michael R. Wade and Christopher Zintel
©2014
Summary
The payment processing industry in Europe had operated in largely the same way for decades. A standard system of financial processing and clearing ensured a steady profit pool for most of the players. However, the payments system in Europe was facing threats on a series of fronts, including changing regulation that shifted power away from some incumbents, lower prices, new competitors, and more demanding customers. One of the region’s large players, Swiss-based SIX Payment Services, needed to decide how to respond to these threats.
Copyright ©2014
Copyright owner IMD Copyright
Organization Six Payment Services
Industry Finance and Insurance, Financial Services
Language English
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