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Case Study
Zamil Group: Growing a family business into a diversified holding

Founded in 1920 as a modest trading house in the Arabian Gulf, Zamil Group has grown into one of the Middle East’s most diversified business groups, with activities spanning manufacturing, petrochemicals, real estate and investments. As the portfolio expanded and some operating companies were listed or divested, the family gradually shifted from…

Family Business Corporate Governance Business Transformation Leadership
By Peter Vogel and Anouk Lavoie
Case reference: IMD-2751, © 2026
Zamil Group: Growing a family business into a diversified holding
By Peter Vogel and Anouk Lavoie
Case reference: IMD-2751 ©2026
Summary
Founded in 1920 as a modest trading house in the Arabian Gulf, Zamil Group has grown into one of the Middle East’s most diversified business groups, with activities spanning manufacturing, petrochemicals, real estate and investments. As the portfolio expanded and some operating companies were listed or divested, the family gradually shifted from a family‑managed operating conglomerate toward a financial holding model. This strategic transition fundamentally reshaped the family’s role – from hands‑on operators to long‑term owners and stewards of a diversified portfolio. At the heart of the case is the question of how enterprising families define success. Rather than equating success solely with financial performance or the preservation of specific legacy assets, the AlZamil family articulates a broader, multi‑dimensional conception of success that includes long‑term continuity, professionalization, societal contribution and the preparation of future generations. The case explores how this definition of success informs key governance choices, such as stricter family employment policies, the increasing reliance on non‑family executives, and the creation of a family office dedicated to wealth management and next generation development. The case also surfaces an important tension faced by many long‑lived family firms: whether selling a founding or symbolic business should be viewed as a failure or a responsible act of stewardship. By presenting the sale of the AlZamils’ legacy business, the case invites participants to contrast a heritage‑preservation logic with a stewardship‑and‑portfolio logic and to reflect on how different families reconcile emotional attachment with long‑term adaptability. The case is based on interviews with four family members holding leading roles in the AlZamil family enterprise system.
Reference IMD-2751
Copyright ©2026
Copyright owner IMD Copyright
Organization Zamil Group
Industry Manufacturing
Available Languages English
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Research Information & Knowledge Hub for additional information on IMD publications

Case Study
Sea2see: Seastainable vision

BARCELONA, JANUARY 2023. What started in 2016 as a humble entrepreneurial attempt to contribute to a more sustainable future had turned into a solid eyewear brand present in major Western markets. François van den Abeele was even more excited by the rapid development of the Sea2see Foundation, which he set up in Ghana. But success brought its ow…

Entrepreneurship Family Business General Management Global Business Marketing Sustainability
By Benoit F. Leleux and Thomas Brochier
Case reference: IMD-7-2564, © 2024
Sea2see: Seastainable vision
By Benoit F. Leleux and Thomas Brochier
Case reference: IMD-7-2564 ©2024
Summary
BARCELONA, JANUARY 2023. What started in 2016 as a humble entrepreneurial attempt to contribute to a more sustainable future had turned into a solid eyewear brand present in major Western markets. François van den Abeele was even more excited by the rapid development of the Sea2see Foundation, which he set up in Ghana. But success brought its own new questions and issues. From the start, he had relied on the superb craftmanship and dedication of an Italian frame manufacturer. Over time that relationship had turned into a mutual dependency: He was now one of its major clients but, reciprocally, had developed a key supplier risk. What if something happened to that relationship? Should he develop a broader set of suppliers and, if so, how could that be done without antagonizing a great working relationship? Recycling very much set the stage for the brand’s sustainability claims, but it also took massive amounts of time to manage. As other companies started to develop their own fishing net recycling supply chains, did it still make sense to invest so much time in the upstream phase or should he pour his energy into his beloved brand? Finally, maybe it was also time to revisit the growth/profitability dilemma and open up the capital to increase the speed of growth, all for the benefit of the environment as impact fed on scale.
Reference IMD-7-2564
Copyright ©2024
Copyright owner IMD Copyright
Organization Sea2see
Industry Consumer Goods, Optical Products
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications