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Case Study
Sheng Siong Supermarket in Singapore: A unique values-based advantage?

Founded by Lim Hock Chee in 1985, Sheng Siong has evolved from a humble grocery store into a leading supermarket chain in Singapore, renowned for its cost-effective pricing and commitment to customer satisfaction. Mr Lim’s unique philosophy, which emphasizes self-cultivation, perseverance and positivity, has been instrumental in shaping Sheng Si…

Family Business Customer Centricity Leadership
By Marleen Dieleman, Yunfei Feng and Yu Jing Gan
Case reference: IMD-7-2589, © 2025
Sheng Siong Supermarket in Singapore: A unique values-based advantage?
By Marleen Dieleman Yunfei Feng and Yu Jing Gan
Case reference: IMD-7-2589 ©2025
Summary
Founded by Lim Hock Chee in 1985, Sheng Siong has evolved from a humble grocery store into a leading supermarket chain in Singapore, renowned for its cost-effective pricing and commitment to customer satisfaction. Mr Lim’s unique philosophy, which emphasizes self-cultivation, perseverance and positivity, has been instrumental in shaping Sheng Siong’s culture and driving its success. Under his guidance, Sheng Siong has grown to over 74 stores, expanded into China and embraced digital innovation while staying true to its heartland roots. However, with evolving consumer behavior and increasing competition from online platforms, Sheng Siong faces new challenges. Can Mr Lim’s philosophy continue to inspire innovation and guide Sheng Siong toward sustained growth and success in the future?
Reference IMD-7-2589
Copyright ©2025
Copyright owner IMD Copyright
Organization Sheng Siong Group
Industry Consumer Services, Retail
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Case Study
The VELUX Group: The path to lifetime carbon neutrality

The case explores how the family-owned VELUX Group – inventor and manufacturer of roof windows since 1941 – took incorporating sustainability in its business operations to heart, leading to its pledge to become lifetime carbon neutral by its centenary in 2041. In its early days and at the behest of its founder, the VELUX Group adopted its “Mod…

Sustainability Family Business Strategy
By Sameh Abadir and Marc Chauvet
Case reference: IMD-7-2367, © 2022
The VELUX Group: The path to lifetime carbon neutrality
By Sameh Abadir and Marc Chauvet
Case reference: IMD-7-2367 ©2022
Summary
The case explores how the family-owned VELUX Group – inventor and manufacturer of roof windows since 1941 – took incorporating sustainability in its business operations to heart, leading to its pledge to become lifetime carbon neutral by its centenary in 2041. In its early days and at the behest of its founder, the VELUX Group adopted its “Model Company Objective (MCO),” a charter for how the business should be run. The case illustrates how the MCO set the company on a course toward sustainable operations, allowing it to spearhead such efforts in an industry often reluctant to engage with the topic.
Reference IMD-7-2367
Copyright ©2022
Copyright owner IMD Copyright
Organization VELUX
Industry Manufacturing
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications