Digital Transformation Programme


A digital transformation program offered by one of the best business schools in the world can prepare you to bring your organization into the digital world. An effective digital transformation program will give you the leadership skills training to develop a strategic plan to boost your company's performance through digital technologies.

A top digital transformation program will also give you the leadership skills to help your organization respond in the best way to digitally smart start-ups threatening your traditional business.

So to begin with, why do digital technologies matter?

Digital Transformation ProgrammeIf you are in an old world, traditional industry, the significance of digital technologies may have passed you by, but not for long. More than likely your company is already struggling to develop or implement a digital strategy.

The reason is simple: digital technologies and innovations have become the most powerful force shaping business today, presenting new challenges — and opportunities — for business managers and executives. But for companies that were not created through the Internet like Google or Amazon, there's a lot of catching up to do.

Okay and how can a digital transformation programme help?

Digital transformation programmeChanging the structures in your organization to maximize the use of digital technologies is not something that you can improvise overnight. Having the right technologies in place is a start but it's not enough unless you have a digital business strategy to back up the investment.

Spending lavishly on new digital gadgets and software programs can be a costly misadventure without a solid implementation plan. The right leadership classes can train leaders from marketing, operations and strategy departments, as well as IT, to plan and roll out a digital transformation strategy that works.

That makes sense, what is there to find out?

Leading digital transformation programs prepare business leaders to develop a digital strategy for their organizations. Such programs help executives understand the implications of digital technologies for your company. You will also learn about the scope of organizational change needed to embrace digital change and the extent of capability building needed for complete digital transformation.

You should also expect a top digital transformation program to:

  • Advise you on how a traditional company can compete with digital technology firms born on the Internet
  • Show how digital technologies such as analytics and social media can be used to boost your organization's business
  • Offer tips on how business managers can embrace more digitalization and innovation
  • Help you to recognize whether new digital technologies are a threat or an opportunity for your business
  • Teach you how to identify new products and markets that can be accessed through digital technologies


What are all these digital technologies about?

Digital Transformation ProgrammeAlthough you have probably heard a lot of the names, if you are not immersed in the world of digital technology you may be unfamiliar with some of the innovations that are transforming the marketplace. A digital transformation program can inform you about such technologies as cloud computing, analytics, social media, big data and the Internet of Things.

You will learn how your company can use these digital tools to leverage opportunities for your business. You can also seek out digital strategy consulting for advice on how these innovations can boost your company's bottom line.

I've heard a lot about digital disruption. What about that?

Digital Transformation ProgrammeUnderstanding digital technologies can better help you grasp the phenomenon of digital disruption. Starting from scratch, new companies are capitalizing on digital innovations to disrupt long-established, traditional industries by taking away market share.

Devising ways to fight against digital disruptors is something else you can to expect to learn through a top-notch digital transformation program.

Looking for a Digital Transformation Programme?

Discover how IMD's Digital Transformation Programme can boost your competitive advantage. Download the (NEW) program brochure now.


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