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Discover how IMD's Digital Transformation Program can boost your competitive advantage. Download the (NEW) program brochure now.
A digital transformation programme offered by one of the best business schools in the world can prepare you to bring your organization into the digital world. An effective digital transformation programme will give you the leadership skills training to develop a strategic plan to boost your company's performance through digital technologies.
A top digital transformation programme will also give you the leadership skills to help your organization respond in the best way to digitally smart start-ups threatening your traditional business.
So to begin with, why do digital technologies matter?
If you are in an old world, traditional industry, the significance of digital technologies may have passed you by, but not for long. More than likely your company is already struggling to develop or implement a digital strategy.
The reason is simple: digital technologies and innovations have become the most powerful force shaping business today, presenting new challenges — and opportunities — for business managers and executives. But for companies that were not created through the Internet like Google or Amazon, there's a lot of catching up to do.
Okay and how can a digital transformation program help?
Changing the structures in your organization to maximize the use of digital technologies is not something that you can improvise overnight. Having the right technologies in place is a start but it's not enough unless you have a digital business strategy to back up the investment.
Spending lavishly on new digital gadgets and software programmes can be a costly misadventure without a solid implementation plan. The right leadership classes can train leaders from marketing, operations and strategy departments, as well as IT, to plan and roll out a digital transformation strategy that works.
That makes sense, what is there to find out?
Leading digital transformation programmes prepare business leaders to develop a digital strategy for their organizations. Such programmes help executives understand the implications of digital technologies for your company. You will also learn about the scope of organizational change needed to embrace digital change and the extent of capability building needed for complete digital transformation.
You should also expect a top digital transformation program to:
What are all these digital technologies about?
Although you have probably heard a lot of the names, if you are not immersed in the world of digital technology you may be unfamiliar with some of the innovations that are transforming the marketplace. A digital transformation program can inform you about such technologies as cloud computing, analytics, social media, big data and the Internet of Things.
You will learn how your company can use these digital tools to leverage opportunities for your business. You can also seek out digital strategy consulting for advice on how these innovations can boost your company's bottom line.
I've heard a lot about digital disruption. What about that?
Understanding digital technologies can better help you grasp the phenomenon of digital disruption. Starting from scratch, new companies are capitalizing on digital innovations to disrupt long-established, traditional industries by taking away market share.
Devising ways to fight against digital disruptors is something else you can to expect to learn through a top-notch digital transformation programme.
Discover how IMD's Digital Transformation Program can boost your competitive advantage. Download the (NEW) program brochure now.