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New IMD playbook 2025
Built for shocks:
The companies that keep winning when the game changes
What the 2025 Future Readiness Indicator reveals about tech, pharma, and fashion.
In 2025, winners and losers have emerged against a backdrop of geopolitical uncertainty and mass AI implementation. The gap between future-ready and future fragile companies stopped being a theory and started to show up in the numbers. Against a backdrop of geopolitical tension and mass AI deployment, some firms have turned disruption into an advantage. Others are discovering that yesterday’s strengths now trap them in yesterday’s game.
Who is really ready for 2026?
This report offers a simple question for every leadership team: Are you building a company that can keep winning as the game keeps changing?
Future readiness shows up in how you allocate capital, design your supply chains, and organize people’s daily work. Download the playbook to find out more.
Every CEO should be asking a basic question: if my core business collapsed tomorrow, would anything else keep us alive?
Tech, pharma, fashion: Measuring who can win the next game
- Technology: The new race to own the AI stack
- Pharmaceuticals: From pills to platforms
- Fashion: When heritage meets hype and AI
“We’re seeing a sharp divergence. The companies that rely on one hero product are the ones suffering the most. Those that diversify across entire ecosystems are turning volatility into an advantage.”- Howard Yu, LEGO® Professor of Management and Innovation at IMD
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