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By offering different possible versions of the future, leaders can get comfortable with uncertainty and make better decisions....
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August 22, 2023 • by Jim Pulcrano in Strategy
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do - finding...
While the founders and owners of Tech for Good companies are often driven by the ability to have an impact, day-to-day they face the same challenges that other startups do – finding investors and customers and learning how to build teams and manage conflict.
In episode three, Franck-Eric Flegbo, CEO of Swiss beverage tech company Drinkotec, which specializes in software and the manufacturing of vending machine equipment for cold drinks, explains how the company’s aim to reduce plastic and improve energy consumption in the sector is helping build relationships with customers.
Flegbo defines success as creating a company that can last for decades and shines a light on the people working hard behind the scenes to make it all happen.

CEO of Swiss beverage tech company Drinkotec
Franck-Eric Flegbo is the CEO of Swiss startup Drinkotec. He took part in the 2022 edition of LeadiNNg to Scale Up and he learned how to grow his company from IMD Faculty.

Adjunct Professor of Entrepreneurship and Management
Jim Pulcrano is an IMD Adjunct Professor of Entrepreneurship and Management. His current projects include teaching in Lausanne, London and Silicon Valley, research on disruption, and various strategy, networking, customer-centricity, and innovation mandates with multinationals in Europe, Asia, and the US. At IMD, He is Director of the Venture Capital Asset Management (VCAM) program and teaches on the Executive MBA (EMBA), Orchestrating Winning Performance (OWP), and full-time MBA programs.
May 12, 2023 • by Patrick Reinmoeller in Videos • 7 min read
By offering different possible versions of the future, leaders can get comfortable with uncertainty and make better decisions....
April 21, 2023 • by Albrecht Enders in Videos • 11 min read
Vocal leadership consultant Robin De Haas explains to Albrecht Enders how executives can achieve greater influence and avoid miscommunication by learning to coordinate the muscles involved in breathing and creating sounds....
April 20, 2023 in Videos • 6 min read
When Russia invaded Ukraine in late February 2022, Taras Panasenko (IMD EMBA 2023), CEO and co-founder of dollar store chain Avrora, was plunged into crisis mode. Then he decided to expand his...
April 14, 2023 • by Mark J. Greeven, Howard H. Yu in Videos • 6 min read
Being future-ready is a source of competitive advantage in turbulent times. Professors Howard Yu and Mark Greeven explain how Xiaomi and others not only survive, but thrive through uncertainty....
April 6, 2023 • by John R. Weeks in Videos • 10 min read
STADA CEO Peter Goldschmidt on instilling an entrepreneurial ethos to help STADA outperform its peers and making growth mindset a strategic priority....
March 29, 2023 • by Misiek Piskorski in Videos • 8 min read
Chair of National Australia Bank Phil Chronican tells Professor Misiek Piskorski how digital transformation has brought the bank closer to consumers – and why a company’s ESG ambitions should always be aligned...
March 24, 2023 • by Mohan Subramaniam in Videos • 7 min read
Traditional manufacturing and service companies need to leverage the new and explosive power of data and digital ecosystems to be competitive in the future, says IMD Professor of Strategy and Digital Transformation...
March 23, 2023 • by David Bach in Videos • 9 min read
To improve decision making, every stakeholder – both internal and external –needs to be given a voice, says Isabelle Deschamps, the mining group’s Chief Legal Officer, Governance and Corporate Affairs...
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