Enhancing customer engagement with gamification
Businesses can retain customers, attract new ones or shape their preferences by aligning key game design elements with strategic objectives....
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Putting AI at the heart of IMD’s operating system
April 1, 2024 • by Sarah E. Toms in Strategy • 7 min read
How IMD navigated the trade-offs when implementing the institution’s AI strategy....
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Challenging dogmatic narratives in VC, with Fergal Mullen – Part 2
February 20, 2024 • by Raphaël Grieco, Karl Schmedders in Strategy • 1 min read • 
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Fergal Mullen's challenges entrenched dogmas in venture capital, urging a more thoughtful and individualized approach...
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Adapting, Innovating, and Learning from Failure, with Zhike Lei
February 13, 2024 • by Zhike Lei in Strategy • 1 min read • Podcast available
Zhike Lei discusses why senior staff need to adapt and play a visible role in driving engagement when failures occur...
How to manage emotions when facing defeat, with Zhike Lei
January 25, 2024 • by Zhike Lei in Strategy • 2 min read • Podcast available
Professor Zhike Lei discusses how to create a failure-positive workplace and how to manage fear...
When it comes to working capital, don’t dig yourself into a hole
January 12, 2024 • by Salvatore Cantale, Marc Woodfield in Strategy • 8 min read
Companies figuring out how to respond to the shock of higher borrowing costs must beware of three common misconceptions....
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Zhike Lei discusses how to understand failure
January 11, 2024 • by Zhike Lei in Strategy • 1 min read • Podcast available
Professor Lei discusses how to reassess failure, and to recognise the opportunities it brings...
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