Strategy is not enough: leading sustainable transformation 

September 18, 2023 • by James Henderson, Julia Binder, Knut Haanaes in Strategy • 6 min read

Organizations need to take actions on both strategic and leadership dimensions of sustainability transformations to achieve impact....

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The Rise of Generative AI: From AlphaGo to ChatGPT

September 14, 2023 • by Michael R. Wade, Amit Joshi in Strategy • 2 min read • Podcast available

Mike & Amit discuss the history of artificial intelligence, and how today's particular brand of generative AI emerged...

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Learning to love data and analytics in HR

September 13, 2023 • by Amit Joshi in Strategy • 6 min read

As HR leaders overcome their timidity regarding data analytics tools, there will be huge benefits for those who accelerate adoption, argues IMD’s Amit Joshi...

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How reverse positioning can provide a useful change of perspective

September 12, 2023 • by Frédéric Dalsace in Strategy • 7 min read

Reverse positioning can help businesses understand how they are pigeonholed by customers – and reveal opportunities to improve their standing versus the competition....

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In search of a bag with a tag – and more

September 5, 2023 • by Frédéric Dalsace in Strategy • 7 min read

Frédéric Dalsace of IMD explains how to reassess your products and services in terms of their “action generators” – the extent to which they convince the customer to buy....

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Reshaping the workspace: how to design your own optimal environment  

September 4, 2023 • by Alyson Meister in Strategy • 6 min read

The space you work in can help you feel more at ease, more in flow, and more yourself – or it can get in the way of everything, including your productivity...

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How a French entrepreneur scaled an insurmountable problem

August 29, 2023 • by Julia Binder in Strategy • 4 min read • Podcast available

French entrepreneur and mountain guide Marion Chaygneaud-Dupuy explains to Professor of Sustainable Innovation and Business Transformation Julia Binder how she made a profitable business model – climbing Mount Everest – more sustainable...

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Unearthing the art of being competitive in a Chinese market

August 28, 2023 • by Mark J. Greeven in Strategy • 4 min read

New IMD data will gradually shed light on sector-by-sector secrets of those firms reinventing themselves for the world’s second-biggest market with success...

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How the UAE stays prepared for the future

August 25, 2023 • by Hischam El-Agamy in Strategy • 6 min read

Understanding how the UAE, with its iconic architecture and infrastructure, has encouraged a growth mindset is the first step to doing business here....

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Enerdrape: ‘I realized if I didn’t do it, it would never get out of the lab’

August 22, 2023 • by Jim Pulcrano in Strategy • 3 min read

Some startup founders never intend to start their own ventures. But sometimes a technology comes along that is too good to ignore....

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