How Hindustan Unilever is winning over India’s middle class

Generation gap divides families in the race to go green

December 6, 2022 • by Alfredo De Massis, Ivan Miroshnychenko in Future readiness • 7 min read

Even though family firms have a reputation for stewardship, they tend to underperform environmentally. Reversing this trend should be a priority....

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From driving cars to driving sustainable change

September 9, 2022 in Future readiness • 4 min read

Leaving a “dream job” as an automotive design and test engineer in 2005, to complete his MBA at IMD, was the start of a journey in a completely different direction for mechanical...

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Drive hard into the future and don’t look back 

July 6, 2022 • by Howard H. Yu in Future readiness • 7 min read

The urge to return to business-as-usual must be resisted. Commitment to change and innovation is more important than ever, explain Howard Yu and his colleagues at IMD’s Center for Future Readiness...

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