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    Leaders Unplugged

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    From wake-up call to global coalition: How Maersk is pushing shipping toward net zero

    5 hours ago • by David Bach, Felix Zeltner in Leaders Unplugged • Podcast availablePodcast available

    How Maersk is rewriting the rules of shipping decarbonization – through collaboration, purpose, and placing big bets on the fuels of the future. ...

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    What is Leaders Unplugged?

    Leaders Unplugged is real talk with the impactful. Candid, honest, actionable – and fresh from behind the scenes. Presented by IMD in collaboration with Remote Daily. Hosted by IMD’s president, David Bach.

    What happens when one of the world’s largest shipping companies decides not to wait for regulation – but to lead by collaboration?

    In this episode of Leaders Unplugged, IMD President David Bach sits down with Morten Bo Christiansen, Senior Vice President and Head of Energy Transition at Maersk, and Bo Cerup-Simonsen, CEO of the Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping, to unpack one of the most ambitious transformations in business: the race to net-zero-emission shipping.

    From ordering vessels with dual-fuel methanol engines to securing long-term bio- and e-methanol offtake agreements, both leaders share how they’re building a collaborative approach that includes the entire shipping ecosystem,, tackling regulatory battles, and dealing with the fact that only about 2% of Maersk’s customers currently pay the green premium.

    “The only way to avoid the complexity that we have today, would be to do nothing“, Morten Bo Christiansen says, “and that’s not really an option.”

    Expert

    Morten Bo Christiansen

    Senior Vice President and Head of Energy Transition, Maersk

    Morten Bo Christiansen is presently working as the Vice President, Head of Decarbonisation at A.P. Moller - Maersk. Prior to this, he was the principal of the Boston consulting group and a senior specialist and a structural engineer at COWI. Morten holds a Master's degree in Civil Engineering and a Ph.D. in Structural Engineering from DTU - Technical University of Denmark.

    Expert

    Bo Cerup-Simonsen

    CEO, Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping

    Bo Cerup-Simonsen is CEO of Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping. Prior to joining the Center, Mr. Cerup-Simonsen held a number of prominent positions within shipping technology and innovation and was responsible for a large number of engineering projects including the world’s most energy efficient containership series, the Triple-E. Cerup-Simonsen holds a PhD in Mechanical Engineering (Naval Architecture and Offshore Engineering) from the Technical University of Denmark and an Executive MBA from Copenhagen Business School.

    Authors

    David Bach

    David Bach

    President of IMD and Nestlé Professor of Strategy and Political Economy

    David Bach is President of IMD and Nestlé Professor of Strategy and Political Economy. He assumed the Presidency of IMD on 1 September 2024. He is working to broaden and deepen IMD’s global impact through learning innovation, excellence in degree- and executive programs, and applied thought leadership. Recognized globally as an innovator in management education, Bach previously served as IMD’s Dean of Innovation and Programs.

    Felix Zeltner

    Felix Zeltner is a journalist and entrepreneur. He is the founder of Remote Daily, a media company specialized in building live talk shows for organizations around the world. He hosts Wunderbar Together, the leading German-American podcast, and is the co-author of “Stadtnomaden” (2019) and “Hype” (2024). Zeltner holds a double-degree in journalism from Munich University LMU and German Journalism School, and has received several awards for his reporting (Arte, ARD, Der Spiegel). He lives in New York City with his family.

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