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IMD bedrock of success

Leadership

Taking responsibility, not shortcuts, is the bedrock of success 

Published May 4, 2026 in Leadership • 3 min read • Audio availableAudio available

Did you make your bed this morning? By mastering small disciplines and focusing on fundamentals, leaders build credibility, embrace ownership, and drive meaningful, long-term success, says Shelley Zalis.

We often discuss leadership in terms of culture, inclusion, empathy, and purpose. These all matter, of course, but beneath every effective leader and every meaningful career is a simpler truth: there are no shortcuts, only responsibility. This surfaces repeatedly in the advice of enduring leaders. Take Jamie Dimon, Chair and CEO at JPMorgan Chase since 2006. He has been consistent: work hard, learn deeply, be efficient, communicate clearly, do not waste people’s time, and take ownership of outcomes. “There’s no replacement for hard work,” he says. “I still see people who think they can take a shortcut to something heroic. It’s almost never true.”

Leadership does not begin with a title or a mandate; it begins with how you show up for the work in front of you.

The discipline of small things

An enduring metaphor for responsibility comes from William McRaven, a four-star admiral who led the US Special Operations Command. During a 2014 address at the University of Texas, McRaven told graduates that if they wanted to change the world, they should start by making their bed each morning. The message was not about cleanliness; it was about discipline.

Making your bed is a daily act of ownership. You complete something. You set a standard. And if the day unravels, which it often does, you return to something you finished. Something you controlled. Something that reinforces agency. Leadership works the same way.

Take a tip from Admiral William McRaven: if you want to achieve great things, start by making your bed every morning

Meaningful careers are built, not skipped

Let’s be honest: many professionals are guilty of neglecting to “make their beds.” They look for momentum without foundation: faster paths, easier roles, immediate impact. But every role has a phase that requires patience, repetition, and learning that is neither glamorous nor visible.

Strong leaders accept this rather than resist it. They build credibility by understanding the work in depth, staying close to customers, and paying attention to details others overlook. They respect time. They communicate with clarity. They do the work that needs to be done, not just the work that gets noticed. Don’t mistake this for working endlessly. It means working deliberately, for others and for yourself.

When Howard Schultz returned as CEO of Starbucks, for example, he went back to the fundamentals, including store cleanliness, coffee quality, and the in-store experience. He understood that credibility is built by staying close to the work and respecting the details before chasing growth.

Every role has a phase that requires patience, repetition, and learning that is neither glamorous nor visible.

Responsibility is the root of opportunity

This kind of intentional leadership is active, not passive. It means giving people stretch opportunities and creating space for others to step up. But it also means being open to changing yourself, changing roles, changing direction, and trying something unfamiliar. Leaders who take responsibility for their own growth stop waiting for permission. They stop blaming circumstances. They design careers and teams with purpose, instead of defaulting to habit or precedent. Like the simple ritual of making the bed, that purpose is something you deliberately bring to your work each day: choosing to do the right thing even when it is inconvenient, choosing substance over speed, and choosing responsibility over excuses.

Making your own bed, literal or symbolic, is a reminder that leadership begins before the meeting, before the title, before the team. It begins with the self. Leaders who shape organizations and cultures don’t search for shortcuts. They understand that responsibility is the foundation of progress, and they practice it every day.

Authors

Shelley Zalis

Founder and CEO of The Female Quotient

Shelley Zalis – CEO, Founder, and “Chief Troublemaker” of The Female Quotient – is an entrepreneur, three-time movement maker, and advocate for reshaping the workplace for the modern era. She is redefining leadership and challenging outdated systems.

At The FQ, Zalis built the largest global community of women in business across 30 industries in more than 100 countries. Previously, she transformed market research by founded OTX, later selling it to Ipsos. She co-created #SeeHer, championing accurate portrayals of women and girls in media.

A LinkedIn Top Voice and contributor to TIME and Forbes, Zalis’ accolades include the Global Leaders 50 List and Fast Company’s Brands That Matter.

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