Four things you can learn about retail from China
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
Yunfei Feng is a Researcher at IMD. She specializes in leadership and corporate strategy, with a distinct focus on the China strategies of multinational corporations and the development of Asian enterprises, including those from Japan.
With over 15 years of experience in executive education, Feng holds an MBA from Cheung Kong Graduate School of Business and a master’s degree from Fudan University. She is an ICF PCC candidate who has passed the oral examination and is in the certification process. Her professional practice centers on bridging global strategy frameworks with Asian market contexts and supporting leadership development in cross-cultural corporate environments.
January 25, 2022 • by Winter Nie, Mark J. Greeven, Yunfei Feng in Brain Circuits • 2 min read
If you are in the business of selling to consumers, you would do well to look at China to get a glimpse of the future. There are four major changes on the...
November 22, 2021 • by Peter Vogel, Yunfei Feng, Lise Møller in Asian hub • 6 min read
Many Chinese entrepreneurs who set up businesses during the economic liberalization of the late 1970s and 1980s are nearing retirement age without a willing or well-prepared family heir. It’s a timely reminder...
June 16, 2021 • by Patrick Reinmoeller, Mark J. Greeven, Yunfei Feng in Asian hub • 5 min read
Shein’s super-charged rise has lessons for fashion retailers around the world, say Mark Greeven, Patrick Reinmoeller, Mark Greeven, and Yunfei Feng....
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