Mark Greeven is Professor of Management Innovation and Strategy and Dean of Asia at IMD, where he co-directs the Building Digital Ecosystems program and the Strategy for Future Readiness program. Drawing on two decades of experience in research, teaching, and consulting in China, he explores how to organize innovation in a turbulent world. Greeven is responsible for the school’s activities and outreach across China and is a founding member of the Business Ecosystem Alliance. He is ranked on the 2023 Thinkers50 list of global management thinkers.
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Maturing mega- tech companies get to grips with boosting revenues and controlling costs as growth rates plateau. The future landscape could see a reshuffle, as long-term investment in R&D by less high-profile...
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