2026 AI trends: What leaders need to know to stay competitive
Is your organization AI-ready? IMD professors and researchers predict 2026 trends in artificial intelligence. Read on and prepare to innovate – or be left behind. ...
José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving change, and was named on the Forbes ‘30 under 30’ list of outstanding young entrepreneurs in Switzerland. At IMD, he teaches in a variety of programs, such as the MBA and Strategic Finance programs, on the topic of AI, strategy, and Innovation.
December 26, 2025 • by Mark J. Greeven, José Parra Moyano, Michael R. Wade, Amit M. Joshi, Jialu Shan, Didier Bonnet, Robert Hooijberg in Artificial Intelligence • 8 min read
Is your organization AI-ready? IMD professors and researchers predict 2026 trends in artificial intelligence. Read on and prepare to innovate – or be left behind. ...
November 21, 2025 • by Amit M. Joshi, José Parra Moyano, Michael R. Wade, Shih-Han Huang in Artificial Intelligence • 12 min read
As AI-driven Large Language Models reshape digital visibility, Generative Engine Optimization (GEO) emerges as a critical frontier threatening to upend the $80 billion SEO industry and demanding urgent attention from senior executives....
November 20, 2025 • by Mark J. Greeven, José Parra Moyano in Artificial Intelligence • 7 min read
AI has moved from the purely technical realm into the geopolitical one, with nations and regions striving for AI sovereignty. What are the strategic implications for leaders? ...
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