Learning from your customers: Why Bob matters
Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from ...
Frédéric Dalsace focuses on B2B issues sustainability, inclusive business models, and alleviating poverty. Prior to IMD, he spent 16 years as a Professor at HEC Paris where he held the Social Business / Enterprise and Poverty Chair presided by Nobel Laureate Professor Muhammad Yunus. Prior to his academic life, Frédéric accumulated more than 10 years of experience in the business world, both with industrial companies (Michelin and CarnaudMetalbox) and as a strategy consultant with McKinsey & Company. At IMD, he is Director of the Integrating Sustainability into Strategy program.
22 August 2023 • by Frédéric Dalsace in Management • 6 min read
Your customers can tell you everything you need to know to build your business, says Professor Frédéric Dalsace of IMD provided you pick the right ones to learn from ...
13 July 2023 • by Frédéric Dalsace in Governance • 6 min read
Marketing often gets a bad rap due to its association with the excesses of capitalism, but it can play an important role in driving more sustainable business practices and consumption patterns, says...
16 December 2022 • by Goutam Challagalla, Frédéric Dalsace in Brain Circuits • 3 min read
It is important to understand the approaches you can take towards sustainability when crafting your business strategy....
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