Driving diversity into product innovation
Some companies are recognizing the benefits of creating new products and services for traditionally under-served audiences. But many more would benefit from doing the same....
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Author
Cyril Bouquet
Cyril Bouquet is Director of the Innovation in Action program, co-Director of the TransformTECH program and the Business Creativity and Innovation Sprint. As an IMD professor, his research has gained significant recognition in the field. He helps organizations reinvent themselves by letting their top executives explore the future they want to create together.
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