How “nudges” can prompt changes in behavior
Acknowledging the importance of “nudging” on the informal networks that make up an organization’s central nervous system is important, as it is this central nervous system that needs to learn and adopt...
Author
Bettina Büchel
Bettina Büchel was a Professor of Strategy and Organization at IMD. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She was a former Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
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Better together: build effective coalitions for sustainable transitions
Companies can’t change the world on their own. To accelerate sustainability transitions, organizations need to start collaborating with multiple system actors from policymakers to societal groups, customers, and suppliers....
