Moving beyond ceremonial adoption of change initiatives
50% of initiatives fall into the category of ceremonial adoption, rather than the desired active adoption – successful implementation of the functional benefits and commitment to change....
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She is Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
8 August 2022 • by Bettina Büchel in Innovation • 9 min read
50% of initiatives fall into the category of ceremonial adoption, rather than the desired active adoption – successful implementation of the functional benefits and commitment to change....
20 July 2022 • by Alyson Meister, Bettina Büchel in Human Resources • 6 min read
How can you best lead a team through change? Alyson Meister and Bettina Büchel explain how to best communicate, plan and prioritize as you manage ambiguity and change in your organization. ...
28 April 2022 • by Bettina Büchel in Strategy • 9 min read
Bettina Büchel explores how both setting sustainability ambitions and managing their transition is key to future prosperity. ...
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