Why CMOs should be listening to the consumer on data
Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD....

January 20, 2026 • by Caroline Basyn in Technology • 5 min read
Aspiring tech board members must have role-specific experience and knowledge, says Caroline Basyn ...
Continue readingMarch 3, 2023 in Technology • 6 min read
Changes to data-privacy regulations require CMOs to rethink their strategies, warns Öykü Işık, Professor of Digital Strategy and Cybersecurity at IMD....
February 28, 2023 • by Tomoko Yokoi in Technology • 6 min read
Ensuring universal access to digital services is not just the right thing to do, says Tomoko Yokoi, it will also drive competitive advantage in the digital age...
February 16, 2023 • by Tomoko Yokoi in Technology • 6 min read
Swiss flavor and fragrance company Firmenich shows how AI can be used to collaborate with humans to stimulate their intelligence, creativity, and learning....
February 7, 2023 • by Rebecca Swift in Technology • 5 min read
In this series, Rebecca Swift, VP Global Head of Creative Insights at Getty Images, examines the steps brands can take to make their visuals more inclusive....
January 11, 2023 • by Jerry Davis in Technology • 6 min read
It’s too early to tell which of the current wave of successful enterprises will turn out to be built to last, but the creation of family-led giants in the mold of Tata...
December 21, 2022 • by Michael D. Watkins in Technology • 5 min read
The ground-breaking artificial intelligence chatbot looks set to commodify knowledge and transform leadership development, but companies need to be acutely aware of the risks...
December 7, 2022 • by Michael R. Wade, Tomoko Yokoi in Technology • 6 min read
Digital ethics boards can help companies navigate tricky ethical issues as they innovate – provided they are carefully planned, say Tomoko Yokoi and Michael Wade at IMD Business School...
December 2, 2022 • by Ralf W. Seifert, Richard Markoff in Technology • 8 min read
Industry 4.0 is a term that has been with us for several years now, but it remains nebulous to many. The name connotes the Fourth Industrial Revolution, following steam power (late 18th...
November 28, 2022 • by Edite Ligere in Technology • 6 min read
While the temptation exists to create an overarching international framework to combat cyber-risks, it is nation states that must be in the vanguard, argues Edite Ligere...
November 24, 2022 • by Peter Bauer in Technology • 8 min read
Peter Bauer, co-founder and CEO of the cybersecurity company Mimecast, reflects on his company’s acquisition by private equity firm Permira for $5.8 billion, what keeps him motivated after two decades, and why his native South...
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