What’s in a name? Why companies decide to rebrand
Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla....
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How businesses should navigate psychological profiling
In an era defined by advanced AI and behavioral data, Apple’s 'Evil Steve' test exemplifies a proactive approach to ethical decision-making and responsible data governance....
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Balancing the yin and yang of AI for the benefit of allÂ
23 June 2023 • by Jérôme Duberry in Technology • 9 min read
As the use of AI becomes more widespread, so does the need to ensure that the positives benefit us all, and the risks do not undermine our rights and freedoms....
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