Bali Padda

Bali Padda was Chief Operations Officer for LEGO from 2004-2016, later becoming the first non-Danish CEO of the company. He took a leading role in the rescue, turnaround, and revival of the business after it nearly went into liquidation in 2003-04. His book Deliver What You Promise, was published by Heligo Books in 2022 (Chinese translation 2023).