Is Luxury E-commerce Dead?

Strategy

Luxury E-Commerce is dead: Here is what might come next

June 4, 2025 • by Stéphane J. G. Girod, David Branch in Strategy • 8 min read

The traditional e-commerce model is on its last legs. In a disrupted luxury landscape, brand leaders are shifting focus to unified commerce, hyper-personalization, and deeper digital storytelling to completely reinvent the customer...

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